SBD/Issue 181/Sponsorships, Advertising & Marketing

Marketplace Roundup

Manchester United Commercial Dir Richard Arnold said that the club's "huge profile means they can still afford to be selective about potential sponsorship deals despite the global economic downturn." ManU yesterday launched their new jersey sponsorship deal with Chicago-based Aon, and speaking at the event, Arnold said, "We try and make sure we are associated with businesses that do have strong brands and who support the vision of the club" (, 6/2).

Marshall's Jersey Ranked 16th
In NFL Sales From April 1-May 31

SHOP 'TIL YOU DROP: The Univ. of Kansas and Kansas State Univ. Tuesday announced a new annual series of games, titled the Sunflower Showdown, which "will be sponsored" by Kansas-based grocery store chain Dillons. The company acquires naming rights to KU-KSU meetings in football, men's and women's basketball, baseball and volleyball "for the next two years." This year's football game will move from Saturday to Thursday and be televised by FSN (K.C. STAR, 6/2).

THE MAGIC NUMBER? In Ft. Lauderdale, Sarah Talalay notes WR Brandon Marshall's No. 19 Dolphins jersey ranked 16th in NFL sales between April 1-May 31, based on sales at, and that is before Marshall has finalized his number for next season. The No. 19 is official "for the time being." The NFL noted that is the "number Reebok is printing and is shipping." Dolphins Senior VP/Media Relations Harvey Greene said, "As of this point, he's wearing No. 19" (South Florida SUN-SENTINEL, 6/3).

GET YOUR MOTOR RUNNING: SPEED's Adam Cooper reported a deal for Pirelli to become the official tire provider of F1 starting next season "appears to be a formality." Michelin made a "last ditch bid" to win the contract, but the "biggest weakness in Michelin's case was its insistence on making a significant cut in the number of sets of tires available per driver per race weekend, whereas Pirelli has agreed to honor the numbers as supplied by Bridgestone in the current FIA Sporting Regulations" (, 6/2).

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