SBD/Issue 181/Franchises

Jaguars To Offer Premium Ticket Holders A Half-Price Deal

Jaguars Have 4,000-5,000 Unsold
Premium Seats For Upcoming Season

The Jaguars, "who put most of their emphasis on selling non-premium seats to lift the TV blackouts, are now turning their attention to premium seats," according to Vito Stellino of the FLORIDA TIMES-UNION. The team, which has "between 4,000 and 5,000 unsold premium seats," will notify club seat holders next week that for "every two tickets they own, they can buy another one at half price." Sixty percent of the Jaguars' ticket revenue "comes from their 12,000 premium seats," and Jaguars Senior VP/Sales & Marketing Macky Weaver said that those seats "are not only important to the revenue line but to the team's image." Weaver: "Those seats are in the center of the field, so the camera angles don't look good if they're empty." The Jaguars need to sell "slightly more than 50,000 non-premium seats to lift TV blackouts," and Weaver indicated that there are "about 12,250 non-premium seats" still available for next season. He noted that June "tends to be a slow month for sales, so the Jaguars are focusing on setting up meetings for all the companies [they] haven't reached out to yet." Stellino notes the Jaguars also are "continuing their series of Team Teal events this month" (FLORIDA TIMES-UNION, 6/3).

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