SBD/Issue 179/Sports Media

Final Nielsen Ratings For Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent telecasts on broadcast and cable TV. All ratings listed are U.S. ratings (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
MLB: (regional)
5/22
Fox
7:08-10:30pm
2.7
NHL Western Conference Finals:
Blackhawks-Sharks: Game Four
5/23
NBC
3:00-6:00pm
1.5
PGA Tour: HP Byron Nelson Championship: Final Round
5/23
CBS
3:00-6:05pm
1.5
NHL Eastern Conference Finals:
Flyers-Canadiens: Game Four
5/22
NBC
3:00-6:00pm
1.3
UEFA Champions League Final:
Inter Milan-Bayern Munich
5/22
Fox
2:46-4:38pm
1.0
National Heads Up Poker Championship (taped)
5/23
NBC
12:00-3:00pm
0.9
PGA Tour: HP Byron Nelson Championship:
Third Round
5/22
CBS
3:00-6:00pm
0.9
Pacific Rim Gymnastics Championships (taped)
5/22
NBC
1:30-3:00pm
0.7
"ESPN Sports Saturday"
5/22
ABC
4:00-6:00pm
0.5
TELECAST
DATE
NET
TIME
RAT.
VIEWERS (000)
NBA Western Conference Finals:
Lakers-Suns: Game Three
5/23
TNT
8:34-11:21pm
5.0
8,460
NBA Eastern Conference Finals:
Celtics-Magic: Game Two
5/18
ESPN
8:29-11:39pm
4.6
7,156
NBA Western Conference Finals:
Suns-Lakers: Game One
5/17
TNT
9:00-11:40pm
4.4
7,112
NBA Western Conference Finals:
Suns-Lakers: Game Two
5/19
TNT
9:00-11:46pm
4.4
7,004
NBA Eastern Conference Finals:
Magic-Celtics: Game Three
5/22
ESPN
8:29-11:11pm
3.7
6,023
NASCAR Sprint Cup: All-Star Race
5/22
Speed
7:00-11:28pm
2.3
3,802
MLB: Yankees-Mets
5/23
ESPN
8:00-11:26pm
2.1
3,171
NBA Draft Lottery
5/18
ESPN
8:02-8:29pm
2.0
3,089
NHL Western Conference Finals:
Blackhawks-Sharks: Game Three
5/21
VS
8:00-11:15pm
0.9
1,571
MLB: Red Sox-Yankees
5/17
ESPN
7:00-11:00pm
1.0
1,523

SLOWING DOWN: Speed averaged a 2.3 U.S. rating for last Saturday's NASCAR Sprint Cup Series All-Star Race, down from a 2.4 rating for last year's race. During the race from 7:00-11:28pm ET, Speed was the highest-rated cable net and highest among men 35-54 and 55+ . The net ranked second among men 18-34. Speed also averaged a 0.6 U.S. and 737,000 viewers for its coverage of last Sunday's NASCAR HOF Induction Ceremony from 1:00-4:07pm (THE DAILY).

INTER SANDMAN: Fox earned a 1.0 rating and 1.627 million viewers for last Saturday's Inter Milan-Bayern Munich UEFA Champions League final from 2:46-4:38pm ET. Last year, ESPN earned a 0.9 U.S. rating and 1.428 million viewers for the FC Barcelona-Manchester United final, which aired on a Wednesday afternoon from 2:30-5:00pm (THE DAILY).

GLIMPSE AT THE FUTURE: In DC, Dan Steinberg noted MASN Monday broadcast Nationals prospect P Stephen Strasburg's start with the Triple-A Int'l League Syracuse Chiefs, and the telecast peaked at a 0.9 local rating and more than 21,000 HHs in the DC market. That peak number is "considerably better" than the 0.66 rating MASN and MASN2 averaged for their Nationals telecasts last season (WASHINGTONPOST.com, 5/25).

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