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SBD/Issue 179/Sports Industrialists
This Week's Newsmakers: Johnson Lauded For Role In Landing SB
Published May 28, 2010
THE DAILY each Friday offers our take on the performances over the past week of people and entities in sports business. Here are this week’s newsmakers:
|Johnson Played A Large Role In New
Meadowlands Stadium Getting Super Bowl
WIN: WOODY JOHNSON -- The Jets Owner is credited with being the driving force behind bringing the Super Bowl to New Meadowlands Stadium. Johnson convinces Giants Owners JOHN MARA and STEVE TISCH on the merits of the idea, and the trio successfully lobbies NFL brass and other owners that America's biggest sporting event should be played in its biggest market for the first time. Reaction is mixed as to whether a February Super Bowl in N.Y. is a good idea, but nobody is questioning the potential marketing and sponsorship benefits. The successful bid should also help both the Jets and Giants toward securing what thus far has been an elusive naming-rights deal for the new venue.
LOSE: CYCLING -- This has not been the best week in the sport's history. On the heels of FLOYD LANDIS' accusations of doping against former teammates, federal authorities are wondering if they can expand an investigation to include LANCE ARMSTRONG. The Amgen Tour of California, the top domestic cycling event, sees TV viewership drop precipitously for the first time on Versus amid the event's move from February to May. Meanwhile, all indications are that the Tour of Missouri, the No. 2 race in the U.S., will not take place amid funding concerns.
DRAW: VENUS WILLIAMS -- The No. 2-ranked player garners most of the headlines from Roland Garros during the first week of the French Open with her on-court wardrobe. The lacy black dress, with its "near-sheer, skin-tone undershorts," has been described as something from a "19th century Parisian cancan chorus line." The discussion garners plenty of publicity for Williams' EleVen clothing line, but it is still disappointing that one of the most decorated female tennis players in history feels the need to walk the line in showing too much skin.