SBD/Issue 179/Sponsorships, Advertising & Marketing

Dropping The Green Flag: Primary Sponsors For Indy 500 Field

The following lists the primary sponsors for the 33 cars entered in Sunday's 94th Indianapolis 500. The primary sponsor for Mario Romancini's No. 34 car was unknown at presstime.

ROW 1
No. 3 Helio Castroneves No. 12 Will Power No. 10 Dario Franchitti
Team Penske Team Penske Target Chip Ganassi Racing
Team Penske Verizon Wireless Target
ROW 2
No. 6 Ryan Briscoe No. 77 Alex Tagliani No. 9 Scott Dixon
Team Penske FAZZT Race Team Target Chip Ganassi Racing
Team Penske B&W Speakers Target
ROW 3
No. 30 Graham Rahal No. 20 Ed Carpenter No. 06 Hideki Mutoh
Rahal Letterman Racing Panther Racing Newman/Haas Racing
Quick Trim Fuzzy's Ultra Premium Vodka Formula Dream
ROW 4
No. 99 Townsend Bell No. 22 Justin Wilson No. 2 Raphael Matos
Sam Schmidt/Ganassi Racing Dreyer & Reinbold Racing de Ferran Dragon Racing
Herbalife Z-Line Furniture Hewlett Packard
ROW 5
No. 32 Mario Moreas No. 21 Davey Hamilton No. 24 Mike Conway
KV Racing Technology de Ferran Dragon Racing Dreyer & Reinbold Racing
KV Racing Hewlett Packard Dad's Old Fashioned Root Beer
ROW 6
No. 26 Marco Andretti No. 37 Ryan Hunter-Reay No. 4 Dan Wheldon
Andretti Autosport Andretti Autosport Panther Racing
Venom Energy Drink Izod National Guard
ROW 7
No. 8 E.J. Viso No. 23 Tomas Scheckter No. 25 Ana Beatriz
KV Racing Technologies Dreyer & Reinbold Racing Dreyer & Reinbold Racing
PDVSA Mona-Vie Ipiranga
ROW 8
No. 78 Simona de Silvestro No. 7 Danica Patrick No. 36 Bertrand Baguette
Team Stargate Worlds/HVM Andretti Autosport Conquest Racing
Stargate Resistance Go Daddy  Alice's List
ROW 9
No. 33 Bruno Junqueira No. 19 Alex Lloyd No. 34 Mario Romancini
FAZZT Race Team Dale Coyne Racing Conquest Racing
B&W Speakers Boy Scouts of America N/A
ROW 10
No. 43 John Andretti No. 67 Sarah Fisher No. 14 Vitor Meira
Andretti Autosport Sarah Fisher Racing A.J. Foyt Enterprises
Window World Dollar General ABC Supply Co.
ROW 11
No. 5 Takuma Sato No. 29 Sebastian Saavedra No. 11 Tony Kanaan
KV Racing Technologies Bryan Herta Autosport Andretti Autosport
Lotus William Rast 7-Eleven

TEE TO GREEN FLAG: Golfer Fuzzy Zoeller's Fuzzy's Ultra Premium Vodka is sponsoring Ed Carpenter's No. 20 car, and Zoeller said, "I thought, 'What the heck?' We have a new product on the market and where else do you have 300,000 screaming idiots, so it works. Plus, it's an outstanding car. It's got lots of speed" (ESPN.com, 5/26). Zoeller, an Indiana native, added, "I've won some majors in golf, and there is no doubt the Indianapolis 500 is the major championship in motor racing. ... I would love to add another major to my resume. Ed's resume on ovals is impressive, so we think we have a shot" (GOLF.com, 5/26).

MAKING THE LIST: Angie's List, a provider of consumer reviews on local service providers, has signed on as the title sponsor of Conquest Racing's No. 36 car driven by Bertrand Baguette for the Indy 500. Baguette will join Angie's List Founder Angie Hicks to provide consumer tips for tire safety. Angie's List launched its classic car ratings in '09, and this year marks the third year the company has sponsored a driver in the Indy 500 (Angie's List).

MOBILE MOVERS: Andretti Autosport signed an associate sponsor agreement with Virgin Mobile USA for driver Ryan Hunter-Reay's No. 37 Team Izod car during the Indy 500. Meanwhile, Andretti Autosport also signed Boost Mobile to a sponsorship agreement in support of the team's Izod IndyCar Series program and drivers Danica Patrick and Adam Carroll. Boost will be featured as a major associate sponsor of Patrick's No. 7 GoDaddy.com car for the rest of the '10 season, and as the primary sponsor on Carroll's car when he makes his IndyCar Series debut at the July 4 Camping World Grand Prix at The Glen (Andretti Autosport).

INSURANCE POLICY: Chizmark & Larson Insurance agency has signed driver Mario Moraes to a sponsorship. The insurance company will put a decal on Moraes' helmet beginning with the Indy 500 for the remainder of the '10 IndyCar season (Chizmark & Larson).

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