SBD/Issue 179/Hot Reads

Hot Reads

Friday, May 28, 2010

Writer analyzes criteria for good World Cup-themed advertising.
Is too much power in pro sports concentrated among commissioners?

The N.Y. DAILY NEWS' Bob Raissman writes of the '14 Super Bowl at New Meadowlands Stadium, "All involved parties are practiced in the art of overstatement. They just can't help themselves. They've landed the Super Bowl, but continue to engage in a super-sell" (N.Y. DAILY NEWS). Meanwhile, a cold-weather Super Bowl could go horribly wrong.

The BUFFALO NEWS' Mike Gleason writes of Blackhawks GM Stan Bowman, "There's pressure that comes with being Scotty's kid and being named after the trophy you're chasing. Much like their young general manager, the Blackhawks have embraced expectations for greatness rather than wilt under them" (BUFFALO NEWS).

On The Indianapolis 500:


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