Quote of the Day
"I can't help but think that David Stern is trying to figure out a way to fine them all."
-- ESPN's Michael Wilbon, on reports free agents LeBron James, Dwyane Wade, Chris Bosh and Joe Johnson all met to discuss where each other might sign ("PTI," ESPN, 5/27).
Sponsors, Fans Prepare For Indianapolis 500
The eyes of the motorsports world will again focus on the Brickyard this weekend, as the 94th running of the Indianapolis 500 takes place Sunday. This year's race marks the first since Izod signed on as title sponsor of the IndyCar Series last year, and the clothing company is holding nothing back in efforts to give the series a "jolt of energy." In addition to being the primary sponsor on Ryan Hunter-Reay’s car, promotional efforts have ranged from a high-profile TV ad campaign to in-store displays at Macy's to increased efforts to bring A-list celebs to the race. Even former IndyCar and IMS chief Tony George is impressed, saying Izod is "all you would ever want out of a sponsor." The increased marketing support from Izod no doubt has contributed to the financial health of the IndyCar Series, which CEO Randy Bernard says will at least break even and possibly post its first profit next season.
Follow The Bouncing Ball
After early gains, all NBA network partners now seeing modest declines for playoff coverage.
Filling Up The Schedule
PGA Tour's PAC to address how to get star players to participate in more events.
UND merchandise with Sioux nickname, logo must be out of retail stores by next July.
Wild Wing Cafe
Ilitch family committed to downtown Detroit, expected to renew lease at Joe Louis Arena.
Extending Its Stay
Crowne Plaza ends more than a year of speculation by announcing it will return to PGA Tour Ft. Worth event.
Not Slowing Down
NASCAR's merchandising transformation moves forward despite Supreme Court's recent American Needle ruling.
First TV ad supporting U.S. bid for '18 or '22 World Cup breaking this weekend.