SBD/Issue 177/Sponsorships, Advertising & Marketing

Marketplace Roundup

In N.Y., John Martin reports "for a second year, the international tennis advertising business seems unimpressed with the French Open -- outside the grounds of Roland Garros." The "gigantic images of players and their shirts, shorts, rackets and headbands, ubiquitous from 2003 to 2008, are nowhere to be seen on city streets" in Paris. At the Porte d'Auteuil subway station, "gateway to Roland Garros, the walls are bereft of tennis ads." But inside the grounds of Roland Garros, the "assault on spectator eyes continues." Logos and "commercial acronyms of perhaps a dozen international companies are emblazoned on the sideboards and backdrops of the major stadium courts." Inside Court One on Sunday, there were "no fewer than 54 names, several repeated as many as six or seven times" (, 5/26).

Office Depot Teaming With Lexmark
To Give Military Families Free Printers

NEWS THAT'S FIT TO PRINT: Office Depot, sponsor of Tony Stewart's No. 14 Sprint Cup Chevy, is teaming with Lexmark to provide military families with free printers thanks to a Memorial Day promotion. Each time a Lexmark printer is sold at Office Depot from May 30 to June 5, a printer will be given to Operation Homefront, the non-profit dedicated to the needs of military families. Office Depot and Lexmark are expected to donate about 4,000 printers. Stewart is helping promote the cause with a special rear panel display on his car during the Coca-Cola 600 on Sunday (Michael Smith, SportsBusiness Journal).

WISHFUL THINKING: In Toronto, Norris McDonald reports the Blue Jays and Honda Canada will sponsor IndyCar Series driver Paul Tracy's No. 15 Dallara-Honda-Firestone car in the July 18 Honda Indy Toronto. Tracy will race "in support of Make-A-Wish Canada." Honda Canada VP/Advertising & Sponsorships Arch Wilcox said that "money donated to the Make-A-Wish foundation during the Honda Indy promotion will be matched by his company" (TORONTO STAR, 5/26).

RUN IT BACK: Pemco Insurance is partnering with MLS Sounders FC for the second consecutive season to showcase Seattle fans' passion for the club through events, activities and a season-long contest (Pemco).

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