SBD/Issue 177/Events & Attractions

Miami To Bid For Future SB; Official Says "Fix Was In" For N.Y.

South Florida Has Already Begun
Pursuing 2015 Super Bowl

Dolphins CEO Mike Dee said he is "disappointed" Sun Life Stadium did not win the right to host Super Bowl XLVIII in '14, but both he and South Florida Super Bowl Host Committee Chair Rodney Barreto "vowed the pursuit of the 2015 game has already begun," according to Sarah Talalay of the South Florida SUN-SENTINEL. South Florida's bid for the '14 game was "made without the promise of stadium upgrades, which NFL officials said might be needed to ensure Sun Life Stadium remains competitive for Super Bowls among newer, glitzier venues." Dee said that "work on how to revamp the 23-year-old stadium for the Dolphins as well as future Super Bowls is continuing and he expects to have more details within the next five months" (South Florida SUN-SENTINEL, 5/26). Barreto said, "I think the fix was in for New York. We threw $1 million extra on the table last night (for operating expenses). I know that was more than Tampa put on the table. We probably could have put $10 million on the table and it wouldn't have made a difference. The NFL's cut new territory here. It's somewhat of a gamble, especially if you have a Nor'easter come through, shut down airports and so forth." Barreto and Dee said that the process was a "wakeup call for future bids to stage the game at Sun Life Stadium." Dee: "We're driving an older car, and everybody else is driving a new car. That doesn't mean it's a bad car. But we've got to do what it takes to keep [it] on the road and keep it running and make sure that it puts us in a position that we can still compete" (, 5/25). 

DOUBLE STANDARD: In Ft. Lauderdale, Dave Hyde writes awarding the game to New Meadowlands Stadium "shows how goofy" NFL Commissioner Roger Goodell "has been on this issue." Goodell recently said that the Super Bowl "wouldn't return to South Florida until a few hundred million dollars were spent on a stadium roof," and "that's because it rained once in 10 Super Bowls held there." Now Goodell is "taking the big game to New York, where there is no roof on the new stadium" (South Florida SUN-SENTINEL, 5/26). In West Palm Beach, Greg Stoda writes the move "makes it difficult for ... Goodell to back up his recent argument that South Florida isn't likely to host the championship game again unless the Sun Life Stadium facility is improved in several ways, including the installation of some kind of mini-roof to protect the fans, at least, against the elements" (PALM BEACH POST, 5/26).

Glazer (r), Tampa Careful Not To Blame
Goodell (l) For Super Bowl Going To N.Y.

TAMPA TAKES LOSS IN STRIDE: Buccaneers co-Chair Bryan Glazer said that Tampa officials "likely will bid for the 2015 or 2016 Super Bowl, but no final decision has been made" (, 5/25).'s Pat Yasinskas noted many media members have noted Goodell "steered this game to New York," but Tampa bid officials were "very careful not to point fingers" at Goodell. The Tampa bid finished a "close second" to N.Y., and Glazer and the members of the bid committee "seemed to take some consolation in making the vote closer than many expected." Glazer: "This has gotten us well positioned for getting another Super Bowl in Tampa" (, 5/25). Arizona was also on yesterday's ballot despite dropping its bid for Super Bowl XLVIII, and the Cardinals are "expected to bid for the 2015 Super Bowl" (AP, 5/25).

NEW PRECEDENT: In San Diego, Nick Canepa writes yesterday's "chilling decision ... leads us to believe this city's chances of getting back in the big game's rotation may have gone cold." Canepa: "It's hard to see a new rotation popping up, if at all. The lid has been ripped from the can of worms, folks. And I can't believe the fallout isn't going to be widespread by the prevailing winds of ego and greed, that it will be halted with this singular decision." Despite the "love" of San Diego among NFL owners, the Super Bowl "now is rolling along like an all-weather vehicle, and it has passed San Diego by." Former Chargers Exec VP & COO Jim Steeg, who previously served as NFL Senior VP/Special Events, said of awarding the Super Bowl to a cold-weather city, "It's going to be a can of worms. I remember when Denver wanted it in the worst way, and we talked them out of it. This thing is open for discussion now" (SAN DIEGO UNION-TRIBUNE, 5/26). Former NFL coach Sam Wyche said he had "no problem" with yesterday's announcement, but added, "I'd rotate it through warm-weather resort cities like Miami, Tampa, Phoenix and New Orleans. You're treated like royalty for a week, so you like for everything to be comfortable while you're doing it" (PALM BEACH POST, 5/26). Saints Exec VP & CFO Dennis Lauscha said that he “hopes to see New Orleans get back to bidding for the championship game again soon.” He added, “When you start moving away from that, whether it is a cold weather city or you are spread out, it’s just not as good of an experience as it is in New Orleans. I am biased” (New Orleans TIMES-PICAYUNE, 5/26).

CREATING A NEW ROTATION: YAHOO SPORTS' Dan Wetzel wrote the "truth is the NFL's rotation of host cities isn't deep." Wetzel: "No stadium in California is considered modern enough. They want improvements in Miami. Arizona has some political deals going that are a factor. So the league can stick to a small rotation or give this a shot and disprove conventional wisdom" (, 5/25). In DC, Rick Snider writes the NFL should rotate the Super Bowl to “northern cities at least once every four years.” South Florida, Tampa, New Orleans, San Diego and Glendale are “superb sites, but the league has 32 teams and everyone’s fans should get the game at least once in their lifetime” (WASHINGTON EXAMINER, 5/26). ESPN's Tony Kornheiser said, "I don't mind if every five years a cold-weather port gets this" ("PTI," ESPN, 5/25).

A LONG TIME COMING: ESPN N.Y.'s Ian O'Connor wrote, "What in the world took so long? How could Miami get 10 Super Bowls before New York got one? How could Tampa get four before New York got one? How could the likes of Detroit, Pontiac, Minneapolis, Atlanta, Jacksonville, Glendale and Indianapolis all land the Super Bowl before someone decided it wouldn't be a bad idea to upgrade the only national holiday in sports from off-Broadway to, you know, Broadway?" (, 5/25). Comcast SportsNet's Greg Papa: "I'm surprised that the NFL has not put the Super Bowl in New York before with the old Meadowlands" ("Chronicle Live," Comcast SportsNet Bay Area, 5/25).

Cowboys Stadium May Try To Join
Super Bowl's Unofficial Rotation

LONE STAR STATE OF MIND: In Dallas, Todd Archer notes North Texas Super Bowl XLV Host Committee Chair Roger Staubach is "already talking about making a run at Super Bowl L, which is the first one the area can bid on after Super Bowl XLV." But "in order to get into some sort of unofficial rotation," Super Bowl XLV at Cowboys Stadium "will have to be a hit first." Staubach: "We want to get it back again, so we want to do it right. We've raised our funds. We've done a pretty good job. People have been generous ... so we're going to be able to put on a really great Super Bowl for the NFL" (DALLAS MORNING NEWS, 5/26). Meanwhile, in Ft. Worth, Pete Alfano reported NFL Senior VP/Events Frank Supovitz "made an unannounced visit to North Texas last week to 'tweak' plans for Super Bowl XLV." Supovitz said that "when the NFL returns for its second scheduled visit the week of June 14, the final plans will be presented and implemented to everyone involved in Super Bowl XLV." Supovitz added the NFL will move into Cowboys Stadium "right after the Cotton Bowl moves out." Supovitz: "That's when we'll build the compounds outside the stadium and build a hard perimeter" (, 5/25).

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