SBD/Issue 176/Sports Media
Published May 25, 2010
Tennis Channel will provide a portion of its advertising inventory to Google TV Ads' system, effective immediately, making the network the first single-sport channel inventory partner of the three-year-old online-based television platform. Google TV Ads offers second-by-second measurement and data, which Tennis Channel will apply to its ad sales efforts. Tennis Channel joins a list of Google TV ad partners that includes CBS College Sports (Tennis Channel).
MISSING THE SPOT: U.K. broadcaster ITV said that it is “investigating a fault with its screening” of Nike’s new “Write the Future” TV spot, as viewers in the south of England and Wales "missed the climax of the three-minute commercial" during the net's coverage of Saturday's UEFA Champions League final. A Nike spokesperson said, “We have had over 5m views of the ‘Write The Future’ film in the last four days on our YouTube channel alone, so we are confident that the fans knew what they were watching. Having said that, it is disappointing if ITV cut the ad before the end and we’re waiting to hear back from them on exactly what happened” (TELEGRAPH.co.uk, 5/25).
POSITION UPGRADE: In Sacramento, Ailene Voisin wrote former NBA Kings courtside reporter Kayte Christensen "should craft a nice career ... with a few more years of seasoning." She "lacked the poise and presence of Kara Lawson but was a drastic improvement over her predecessor, Angela Tsai." But Jim Gray, who recently joined the team as a special correspondent, is an "immediate and major upgrade." He "operates in a different league," and as he "brings an important dimension to the Kings' broadcast crew, adding prime-time talent and a reputation as a probing, well-connected, occasionally aggravating reporter" (SACRAMENTO BEE, 5/23).
BOOTH REVIEWS: In Daytona Beach, Michael Lewis wrote it is "great to hear Ted Robinson doing matches for Tennis Channel" during the French Open. He was "sorely missed on the U.S. Open last year; a tremendous talent" (NEWS-JOURNALONLINE.com, 5/24)....YAHOO SPORTS' Doug Farrar wrote former NFLer Kurt Warner "did very well" Friday in his broadcasting debut during the AFL Arizona Rattlers-Iowa Barnstormers game on NFL Network. Warner "proved to be an engaging presence in the booth." Farrar: "At times, Warner would talk over the action; then he'd reverse field and seem to be too conscious of that timing to answer a question. But those types of things will be hammered out over time. I think Warner's deserving of the NFL broadcasting chance he wants, and I hope he gets it sooner than later" (SPORTS.YAHOO.com, 5/21).