SBD/Issue 176/Facilities & Venues

Patriots Will Install New HD Video Boards At Gillette Stadium

Kraft Believes Gillette Stadium's New HD Video
Boards Will Be Largest In NFL Outside Dallas

Patriots Owner Robert Kraft yesterday said that the team "soon will announce improvements to Gillette Stadium featuring the installation of high-definition video boards in each end zone," according to Albert Breer of the BOSTON GLOBE. Kraft said that the upgrades are part of an effort to keep the nine-year-old, privately financed facility "on the cutting edge of stadium technology." He said of the video boards, "I think excluding Dallas, they'll be the largest. They'll be HD, they'll give us the opportunity to show a lot more replays, we'll be showing the Red Zone Channel in-stadium." Kraft added that the Patriots are also "looking into creating their version of the Kangaroo TV handheld video devices" that Dolphins Owner Stephen Ross "has been marketing to teams as another way of getting fans off the couch and into NFL venues." Kraft: "Everything where we're touching our customers, we're trying to customize it. And everything's not perfect, but I believe our in-stadium experience is among the best you can have in the country" (BOSTON GLOBE, 5/25).

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