MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Attendance Drops For Bills In Toronto Series Homeowners Look To Cash In On Super Bowl
SBD/Issue 176/Events & Attractions
South Florida, Tampa Not Giving Up Hope In Landing SB XLVIII
Published May 25, 2010
|Dolphins' Dee Hopes Non-Football Factors
Help Super Bowl Return To Sun Life Stadium
South Florida and Tampa "face tough odds to prevent" the NFL from selecting New Meadowlands Stadium as the host site of Super Bowl XLVIII in '14, but Dolphins CEO Mike Dee said there is "still no better place to have a Super Bowl" than South Florida, according to Jarrett Bell of USA TODAY. No location "has staged as many Super Bowls as South Florida" -- five times each at the Orange Bowl and Sun Life Stadium -- and Dee said, "The fact that we've had 10 of the first 44 Super Bowls here, we certainly think the owners recognize that. But this is a new era." The South Florida bid for Super Bowl XLVIII would host the game at Sun Life Stadium, and "for what is lacking in a stadium, Dee hopes owners are swayed by other factors, including four airports within 140 miles, beaches, golf courses and an infrastructure and support network that has proved it can handle the Super Bowl." But Bell noted South Florida is "contending against the recent tradition of awarding Super Bowls to venues with new stadiums" -- Cowboys Stadium will host Super Bowl XLV in '11 and Lucas Oil Stadium will host Super Bowl XLVI in '12, followed by Super Bowl XLVII at a "renovated" Superdome in '13 (USA TODAY, 5/24). In Ft. Lauderdale, Sarah Talalay notes South Florida officials, if unsuccessful in winning the right to host Super Bowl XLVIII, "have vowed to bid for future Super Bowls, including in 2015 and 2016 -- which would mark the 50th anniversary of the Super Bowl" (South Florida SUN-SENTINEL, 5/25).
COULD A N.Y. WIN OPEN PANDORA'S BOX? SI.com's Peter King wrote there is "little doubt" the Giants and Jets will win the right to host the game. But King added, "Despite what the league says now about 'this is a special, one-time thing,' I doubt Pat Bowlen, who has wanted a Super Bowl for years in Denver, or Dan Snyder in Washington or Jeff Lurie in Philly or Bob Kraft in Foxboro would sit idly by while one northern city gets a Super Bowl." King: "I won't think of this as the 48th Super Bowl or Super Bowl XLVIII. I'll think of it as the Precedent Super Bowl" (SI.com, 5/24). ESPN's Colin Cowherd said having the Super Bowl in N.Y. is a "bad idea." Cowherd: "Does that mean all the other cold-weather cities (should host the game)? ... You're opening up Pandora's (Box) for all those cold-weather owners" ("SportsNation," ESPN2, 5/24). USA TODAY's Mike Lopresti writes the "ultimate sporting contest should strive for optimal conditions." Lopresti: "If they can try to de-ice the Super Bowl in the Meadowlands, why not Foxborough? Washington? Philadelphia? A bad habit, that would be" (USA TODAY, 5/25). Boston Globe columnist Bob Ryan: "I just think it goes against everything that the Super Bowl has come to stand for. I understand the business part of it, but I think it is a mistake." But ESPN.com's John Clayton said, "This does not open up a door, a precedent or anything else, because this is not a lawsuit" ("Mike & Mike in the Morning," ESPN Radio, 5/25). ESPN's Chris Mortensen doubted a Pandora's Box would be opened, as the "uniqueness of a one-time game is what's being pitched" ("NFL Live," ESPN, 5/24). Bears Chair Michael McCaskey: "New York is a unique situation because it's a two-team bid, and they're building a new and hugely expensive stadium" (CHICAGO SUN-TIMES, 5/25).
IF YOU BUILD IT, THEY WILL COME: ESPN.com's Tim Graham wrote the recent trend is "about rewarding teams that are able to get stunning new arenas built." The NFL "knows the only way to encourage all of its franchises to pursue new stadiums or significant upgrades is to ramp up competition for Super Bowl bids" (ESPN.com, 5/20). N.Y. Daily News reporter Tim Smith: “What has typically happened in the past is when a city builds a new stadium, they have gotten the Super Bowl. Detroit did it. Houston did it” ("Daily News Live," SportsNet N.Y., 5/24). Meanwhile, N.Y. Daily News reporter Bruce Murray said, “Let’s give everybody around the country another reason to hate New York. They built a stadium in Boston, they built one in Philadelphia, they built one in Washington, they built one in Chicago. ... And guess what? They’ve never come up in the conversation because they’re not New York” ("Loud Mouths," SportsNet N.Y., 5/24).
COWBOYS WANT BACK IN ON THE ACTION: ESPN DALLAS' Tim MacMahon reported the North Texas Super Bowl Committee's plan is to "make a pitch to bring the game back to Cowboys Stadium in 2016." Pro Football HOFer Roger Staubach, who serves as Chair of the committee, said that the North Texas committee "can't make a bid for another Super Bowl until after hosting its first this season," but he is "confident that the owners will be impressed by the presentation for the upcoming season's Super Bowl XLV" in the $1.2B stadium (ESPNDALLAS.com, 5/24). Staubach: "We're for sure going after 50." In Dallas, Todd Archer reported in order to "get into some sort of unofficial Super Bowl rotation, Super Bowl XLV will have to be a hit first." Staubach said that the goal "is to exceed expectations this time around" (DALLASNEWS.com, 5/24).