SBD/Issue 175/The Back of the Book

Overnight Nielsen Ratings From Weekend Sports Telecasts

Fox earned a 3.6 overnight Nielsen rating for its Saturday night MLB regional coverage, marking the window's best coverage in almost three years. Saturday's telecast featured Yankees-Mets in 49% of U.S. metered markets, and Cubs-Rangers in 23% of markets, compared to June 2, 2007, when Fox earned a 3.7 overnight for Yankees-Red Sox featured in 86% of markets. The 3.6 overnight is also up 57% from a 2.3 on the comparable Saturday last year, and was the highest-rated sports telecast of the weekend on broadcast TV. Listed below are overnight Nielsen ratings for weekend sports telecasts on broadcast TV (THE DAILY).

SHOW
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
5/22
ABC
4:00-6:00pm
0.6
PGA Tour: HP Byron Nelson Championship: Third Round
5/22
CBS
3:00-6:00pm
1.1
UEFA Champions League Final:
Inter Milan-Bayern Munich
5/22
Fox
2:30-5:00pm
1.1
MLB: (regional)
5/22
Fox
7:00-11:00pm
3.6
Pacific Rim Gymnastics Championships (taped)
5/22
NBC
1:30-3:00pm
0.8
NHL Eastern Conference Finals:
Flyers-Canadiens: Game Four
5/22
NBC
3:00-6:00pm
1.6
PGA Tour: HP Byron Nelson Championship: Final Round
5/23
CBS
3:00-6:00pm
1.6
National Heads Up Poker Championship (taped)
5/23
NBC
12:00-3:00pm
1.1
NHL Western Conference Finals:
Blackhawks-Sharks: Game Four
5/23
NBC
3:00-6:00pm
2.0
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