SBD/Issue 175/Facilities & Venues

Packers Set To Hold Focus Groups On Expanding Lambeau Field

Packers Will Hold Focus Groups To Discuss
New Seating Ideas, Expanding Lambeau Field

The Packers "will hold focus groups of a selected cross section of ticket holders in Milwaukee and Green Bay in the next two weeks to discuss new seating ideas that could lead to expanding Lambeau Field," according to Jagannathan & Walter of the GREEN BAY PRESS-GAZETTE. The invitation asks those invited to share "thoughts and opinions on possible new seating opportunities at an expanded Lambeau Field." The Packers in previous years "have asked fans to sound off on everything from customer service to capital improvements, but expansion is a topic that hasn't come up" since the stadium's $295M expansion project was completed in '03. Packers Manager of Corporate Communications Aaron Popkey: "This year there are some possible new seating ideas we're kicking around. ... It may or may not develop into a possible expansion." Popkey added that the new seating ideas are "not ready to be shared publicly." Green Bay/Brown County Professional Football Stadium District Exec Dir Pat Webb Friday noted that the south end zone of Lambeau Field is the "only area where seating could be added," but he said that the Packers "have not talked to district members about expanding there." Any effort to expand Lambeau Field seating "would have to be approved" by the stadium district (GREEN BAY PRESS-GAZETTE, 5/22). Popkey said that there is "no imminent plan on the table to expand" Lambeau Field. Meanwhile, in Milwaukee, Don Walker noted the team "continues to talk with community leaders in Green Bay and Ashwaubenon about expansion to the west of the stadium." The Packers "own 20 acres in that area," and Popkey said, "We are talking with the appropriate partners in the community, and we are talking about some new ideas" (MILWAUKEE JOURNAL SENTINEL, 5/22).

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