SBD/Issue 163/Sports Media

Media Notes

Stats LLC has partnered with India-based mobile network Reliance Mobile to build and market iPhone apps for cricket audiences around the world. The deal, involving the Stats Global Network and a Mumbai-based network member Sportz Interactive, began with the development and release of an official iPhone app for the ICC World Twenty20 2010, a major international cricket tournament currently underway that includes live scoring, match video and other content. Reliance Mobile is a global partner of the International Cricket Council (Eric Fisher, SportsBusiness Journal).

Writer Feels NBC Should Embrace Penguins
Showing Away Games On Outdoor Screen

SHORTSIGHTED POLICY? In Pittsburgh, Joe Starkey writes NBC's refusal to allow the Penguins to show games broadcast by the net on a large screen outside Mellon Arena is "hopelessly short-sighted." Starkey: "The big story here is that thousands of people are gathering to watch a hockey game on television. In this country, that is rarer than a roaming bison and should be celebrated, not eradicated." NBC "should accentuate the outdoor party during its broadcasts, paint the picture of how a traditional football market has embraced hockey to the point where 6,000 or so people watch from lawn chairs." Starkey: "Use it as promotional tool, NBC. Use it to sell the game" (Pittsburgh TRIBUNE-REVIEW, 5/6).

SUPER RETURNS: In N.Y., Brian Stelter notes CBS' posted Q1 total advertising revenue of $2.38B, up 17% from last year, and about half that percentage gain, more than $150M, "was credited to CBS's broadcast of the Super Bowl." CBS Corp. President & CEO Leslie Moonves added that the net is "on pace to collect at least" $100M in retransmission fees this year (N.Y. TIMES, 5/6). Meanwhile, Time Warner Chair & CEO Jeff Bewkes "didn't dismiss" speculation that CNN and CBS News are "looking into a collaboration." Bewkes: "We look forward to working with CBS. We have obviously a lot going together on sports, (and) there are some possibilities in other arenas" (CABLEFAX DAILY, 5/6).

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