SBD/Issue 163/Sports Media
David Hill Says Fox Will Make A Strong Play For Olympic Rights
Published May 6, 2010
|Hill Says Fox Will Make A
"Strong Bid" For Next Olympic Rights
Fox Sports Chair & CEO David Hill said that his network is "set to take a major run at landing" U.S. rights to the '14 Sochi and '16 Rio de Janeiro Games, according to Stuart Levine of DAILY VARIETY. Fox, the "only Big Four network never to have aired" the Games, made a bid for the '10 and '12 Olympics but lost to NBC. Hill indicated that NBC's "recent experience," including losing approximately $200M on the Vancouver Games, "hasn't dampened any of Fox's enthusiasm." Hill: "It's one of those great things to have. It's an iconic event. We will make a strong bid next time around. Last time, our bid was under NBC's bid, but we did what we thought was right for us." He said that Fox will "assess the upside versus a possible financial hit to airing the Games, and determine how important it is to the network." Hill: "We will bid what we bid. What we've always done is look at our economics and figured out what we were going to do. The problem is you don't know the economic conditions at the time of the Games. Were we too cautious last time around? I don't think we were. If (NBC) lost $200 million, what would we have done?" Levine noted the exact timetable for the IOC to open bidding for the '14 and '16 Games remains uncertain, but is "likely to begin in the fall." Hill said he would "open the bidding in October and November" if he were the IOC (DAILY VARIETY, 5/5).