SBD/Issue 163/Sponsorships, Advertising & Marketing

Tim Tebow Tops In NFL Jersey Sales In First Month In League

Tebow Jersey Helps Broncos
Lead League In Sales Last Month

Broncos QB Tim Tebow "managed to top all NFL players in jersey sales for the month of April" even though he "didn't become an NFL player until late on April 22," according to Lindsay Jones of the DENVER POST. The popularity of Tebow's jersey "helped the Broncos lead the league in sales on NFLShop.com last month" after the team ranked 10th "for the year ending March 31." Tebow yesterday said, "It's an honor for people to want my jersey and want to have it and want to wear it." Jones reports QB Donovan McNabb, who was traded from the Eagles to the Redskins on April 4, was second on the list. Perhaps the "most interesting stat from jersey sales figures is that disgraced" Steelers QB Ben Roethlisberger "fell out of the top 25" after ranking No. 11 in jersey sales last year (DENVER POST, 5/6). The AP wrote Tebow's "celebrity clearly trumps the debate over whether he'll ever make it as an NFL quarterback after winning the Heisman Trophy and two national championships at Florida." Meanwhile, Tomlinson's move from the Chargers to the Jets "boosted sales of his jerseys," as he ranked No. 16 for the year ending March 31 (AP, 5/5).

TOP-SELLING NFL PLAYER JERSEYS ON NFLSHOP.COM: APRIL 1-30
RANK
PLAYER
RANK
PLAYER
1
Broncos QB Tim Tebow
14
Saints RB Reggie Bush
2
Redskins QB Donovan McNabb
15
Eagles WR DeSean Jackson
3
Saints QB Drew Brees
16
Patriots QB Tom Brady
4
Colts QB Peyton Manning
17
Cowboys WR Miles Austin
5
Vikings QB Brett Favre
18
Chiefs S Eric Berry
6
Jets RB LaDainian Tomlinson
19
Packers QB Aaron Rodgers
7
Cowboys QB Tony Romo
20
Saints TE Jeremy Shockey
8
Lions DT Ndamukong Suh
21
49ers LB Patrick Willis
9
Rams QB Sam Bradford
22
Cardinals WR Larry Fitzgerald
10
Steelers S Troy Polamalu
23
Jets CB Darrelle Revis
11
Jets QB Mark Sanchez
24
Vikings RB Adrian Peterson
12
Eagles QB Kevin Kolb
25
Colts TE Dallas Clark
13
Giants QB Eli Manning
 
 

TEBOW, INC.: Tebow said that his "most exciting business venture ... has been the Tim Tebow Foundation," and that the "marketing opportunity his fame brings is 'part of it' in the NFL world." Tebow: "I don't necessarily think of (the foundation) business-wise, although it is a business. ... It's definitely kind of hard getting all the proposals in place and getting it all up and running, but it's been very exciting and fun to do." He added, "The business is part of it, and I try to let more other people do that and just go reap the benefits of making a difference in kids' lives" (ORLANDO SENTINEL, 5/6).

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