SBD/Issue 163/Classified Advertisements

SBJ In-Depth: Ticketing

Teams continue to be challenged to develop innovative pricing structures and delivery systems for tickets that will appeal to fans. From the
consumer’s perspective, it’s all about value, so how do teams deliver without slicing prices? We’ll talk to key executives in ticketing front offices to review the latest strategies in play and which approaches are finding the most traction. With ticketing revenue such a vital driver of team revenue, it pays to keep in front of the marketplace. Publishing Date: May 31 Ad Close: May 17 Materials Close: May 19.

For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or

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