Overnight Nielsen Ratings Poll: NFL Best For Reaching Males 18-34 Top Sports Events On StubHub In '10 Sports Execs Say Under Armour Had Big '10 Poll: ND Offers Best Sponsor Opportunity Overnight Nielsen Ratings Heat Attendance Up 14.4% To Date NBA Attendance Remains Flat Bowl Game Gifts For Players ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
SBD/Issue 161/The Back of the Book
Louisville Earns 45.4 Local Rating For Kentucky Derby Telecast
Published May 4, 2010
Louisville earned a 45.4 local rating for the race segment of Saturday's Kentucky Derby on NBC, the market's best rating in recent years. The 45.4 rating is up 27.9% from a 35.5 rating last year. Each of the top 10 highest-rated markets for the Derby saw increases from their respective ratings in '09. Cincinnati earned a 19.1 local rating for the race, marking the first U.S. metered market outside of Louisville to earn higher than a 19.0 since Cincinnati averaged a 20.0 rating in '04. Listed below are the top 10 U.S. metered markets for the race segment of NBC's Kentucky Derby telecast, with comparisons to how those markets have performed in recent years (THE DAILY).
|
TOP 10 NIELSEN METERED MARKETS FOR RACE SEGMENT
OF THE KENTUCKY DERBY ON NBC |
||||||||
|
RANK
|
MARKET (SIZE)
|
'10
|
'09
|
'08
|
'07
|
'06
|
'05
|
'04
|
|---|---|---|---|---|---|---|---|---|
|
1
|
Louisville (49)
|
45.4
|
35.5
|
36.2
|
36.4
|
33.3
|
34.9
|
39.9
|
|
2
|
Cincinnati (33)
|
19.1
|
15.2
|
14.5
|
14.3
|
14.4
|
14.1
|
20.0
|
|
3
|
Ft. Myers-Naples (64) |
18.9
|
17.0
|
16.6
|
14.4
|
15.2
|
14.8
|
15.8
|
|
4
|
Columbus (34) |
18.1
|
14.0
|
15.1
|
15.7
|
12.1
|
13.4
|
12.9
|
|
5
|
Knoxville (59) |
17.1
|
15.2
|
13.3
|
13.6
|
12.7
|
14.1
|
12.6
|
|
6
|
West Palm Beach (38) |
16.1
|
14.2
|
13.2
|
13.8
|
14.4
|
12.6
|
12.7
|
|
7t
|
Orlando-Daytona Beach (19) |
15.8
|
15.0
|
13.1
|
12.6
|
14.4
|
14.1
|
11.7
|
|
7t
|
Nashville (29) |
15.8
|
14.5
|
9.5
|
15.7
|
10.2
|
10.5
|
12.1
|
|
9
|
Indianapolis (25) |
15.4
|
14.0
|
17.8
|
13.9
|
10.4
|
11.0
|
12.3
|
|
10
|
Buffalo (52) |
14.8
|
13.7
|
12.2
|
13.8
|
13.8
|
13.4
|
13.0
|
