SBD/Issue 161/Sports Industrialists
Published May 4, 2010
Fox Sports Marketing Group Exec VP ERIC MARKGRAF has been promoted to CMO of the Fox Sports Television Group, reporting to Chair & CEO DAVID HILL (Fox Sports)....Online sports hub Bleacher Report has named JOSH ABRAMS as VP/Sales. Abrams previously worked at CollegeHumor.com, where he oversaw account management, ad inventory, network optimization and business development, and at KYW-TV in Philadelphia (Eric Fisher, SportsBusiness Journal)....MARK RODGERS has resigned as Oklahoma City's KOCO-ABC Sports Dir to become Marketing Dir for the Lucky Star Casino. Rodgers will continue to host a talk show on WWLS-AM (DAILY OKLAHOMAN, 4/30).
EXECS: Coca-Cola Great Britain has eliminated its position of Marketing Dir, with President SANJAY GUHA now serving as Marketing & Olympic Dir for the European region (AROUNDTHERINGS.com, 5/2)….Reebok Regional Head of Marketing CELINE DEL GENES will relocate to the company's HQs in Canton, Massachusetts, to become Head of Go-To-Market for Reebok's women's division. Reebok Asia Pacific Regional Senior VP DAVE MISCHLER will become Head of Brand Operations for the company (MEDIA.asia, 5/3)….The Sports Network named playsportstv.com Managing Editor CRAIG HALEY FCS Exec Dir (The Sports Network)….ISP Sports named DON NOVIN Senior Account Exec for the Seminole ISP Sports Network and promoted ECU Assistant GM BURT JENKINS to Associate GM of the Pirate ISP Sports Network (ISP).
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