SBD/Issue 161/Franchises

Eagles To Honor '60 Championship Team With Week One Throwbacks

(l to r) Stewart Bradley, DeSean Jackson And
Brent Celek Help Unveil '60 Throwback Jerseys

The Eagles will honor the 50th anniversary of their '60 NFL Championship team on September 12, wearing their "old kelly green and white uniforms" for their Week One game against the Packers, a rematch of the '60 title game, according to Jonathan Tamari of the PHILADELPHIA INQUIRER. The '60 Eagles team "will be honored as part of the event and ... plenty of 50th anniversary merchandise will be for sale." The Eagles "ditched their kelly green uniforms in 1996," two years after current Owner Jeffrey Lurie bought the team (PHILADELPHIA INQUIRER, 5/4). Current Eagles players "all said they really liked the retro look" of the jerseys. Lurie said that the three-day opening weekend celebration of the '60 team is "something he wants to do in part because 'the sport has become so gigantic today, we forget that these were not celebrated and exalted the way anything is today'" (PHILADELPHIA DAILY NEWS, 5/4). In Philadelphia, John Gonzalez writes, "Bringing back the kelly greens full-time makes sense on so many fronts. To begin, it would send a subtle message that the franchise wants the same thing as its fans: to return to a time when the Eagles were the best team in football. It would also allow the team to decommission the midnight green uniforms." Gonzalez added, "From both a business and PR perspective, it makes sense for the Eagles. They can curry favor with the fans while putting money in the organization's already bloated bank account. Plus, and this is no small point, the kelly green uniforms are infinitely cooler than anything the Eagles have donned over the last few years" (PHILADELPHIA INQUIRER, 5/4).

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