NBC To Go Live Across U.S. For '18 Games Horowitz Betting Big With FS1 Opinion Shows OneUp Sports Struggling To Stay Afloat Buccigross Wants To Remain At ESPN Technical Problem Causes Low Ratings For Spurs TV Ability To Live Stream Hawaii Football In Jeopardy NCAA Tourney Viewership Up Over '16 Social Studies: NLL CMO Ashley Dabb Uecker Happy Remaining Brewers' Radio Announcer CBS/Turner Ratings Up For Elite 8 Games
SBD/Issue 156/Sports Media
MSG.com Relaunches With New Design, Content Management
Published April 27, 2010
|MSG.com Relaunches Today Primarily To Better
Align The Site Graphically With MSG Network
MSG.com relaunched today with a new design and content management system, designed largely to better align the site graphically with the MSG Network, which initiated its own new look back in January. The new site, carrying Budweiser as a relaunch presenting sponsor, features a dynamic TV schedule that allows for personalized updates on what is airing on the MSG-owned networks based on a users zip code and cable or satellite operator and a persistent, above-the-fold promotional bar that includes tune-in promotions and real-time scores. Also part of the new site are additional video and editorial content, a more pronounced social media strategy that extends MSG Media's existing "Stay Connected" campaign, and more behind-the-scenes material exclusive to MSG. The site was developed with the aid of N.Y.-based Omnigon Communications. "We are now connecting with fans in a true, seamless, multi-platform way," said MSG Interactive Senior VP & GM Scott Richman. "We've created a lot more content, a lot more tools for fans to connect and share with each other, and many more ways to integrate sponsors. And by having a brand new (content management system), we're operating from a much stronger foundation. We believe we can we really separate and differentiate ourselves from other sites out there."