SBD/Issue 156/Sports Media Relaunches With New Design, Content Management Relaunches Today Primarily To Better
Align The Site Graphically With MSG Network relaunched today with a new design and content management system, designed largely to better align the site graphically with the MSG Network, which initiated its own new look back in January. The new site, carrying Budweiser as a relaunch presenting sponsor, features a dynamic TV schedule that allows for personalized updates on what is airing on the MSG-owned networks based on a users zip code and cable or satellite operator and a persistent, above-the-fold promotional bar that includes tune-in promotions and real-time scores. Also part of the new site are additional video and editorial content, a more pronounced social media strategy that extends MSG Media's existing "Stay Connected" campaign, and more behind-the-scenes material exclusive to MSG. The site was developed with the aid of N.Y.-based Omnigon Communications. "We are now connecting with fans in a true, seamless, multi-platform way," said MSG Interactive Senior VP & GM Scott Richman. "We've created a lot more content, a lot more tools for fans to connect and share with each other, and many more ways to integrate sponsors. And by having a brand new (content management system), we're operating from a much stronger foundation. We believe we can we really separate and differentiate ourselves from other sites out there."

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