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SBD/Issue 156/Facilities & Venues
Orlando Backs Off Plan To Triple Arena Rent For Nonprofit Events
Published April 27, 2010
|Orlando Will Increase Charge For Nonprofits
To Rent Amway Center To $7,500 Plus Expenses
The city of Orlando yesterday "backed away from a plan to triple the rent" at the Magic's new Amway Center for "high-school graduations and events hosted by nonprofit groups," according to Mark Schlueb of the ORLANDO SENTINEL. The reversal came three days after the release of details of the city's proposal, "which would affect events at the city-owned arena when it opens" in October. The city currently charges $5,000 plus expenses "such as utilities, ushers and security," for nonprofit groups to rent out Amway Arena, and "had planned to increase the rent to $15,000 plus expenses at the new Amway Center." But Orlando Mayor Buddy Dyer's administration has "agreed to impose a smaller increase for graduations: $7,500 plus expenses per day." Orlando Venues Exec Dir Allen Johnson said that his staff would treat nonprofit groups "fairly when negotiating rental rates, but commissioners wanted that guarantee to be part of the legislation that was before them." Dyer said, "We're going to bring that back at the next meeting with some language that's been fully vetted." Meanwhile, Schlueb notes the plan to "raise the rent for promoters who bring concerts, the circus and other touring shows to the new arena will move forward." The maximum negotiated rent for those ticketed events is currently "about $50,000 at the smaller Amway Arena, but the maximum will increase" 30%, to about $65,000, at the new building (ORLANDO SENTINEL, 4/27).