Heritage Classic A Big Payoff For NHL Jets COTA Officials Expect Large Crowds For F1 Race Pro Cycling Returning To Colorado In '17 Infantino Says World Cup May Expand To 48 Countries Safeway Open Suffers From Woods' Withdrawal CBB Barnstorming Event Canceled NHL Considering Outdoor Game At Michie Stadium Officials Expect Bigger Crowds For '18 Ryder Cup Giants-Mets Tickets May Set Record Vatican Hosting Three-Day Sports Conference
SBD/Issue 156/Events & Attractions
ESPN Consolidating All X Games Events In Downtown L.A.
Published April 27, 2010
|This Year's X Games Marks The Seventh
Consecutive Time Event Has Been Held In L.A.
ESPN yesterday formally announced a deal with AEG and the L.A. Coliseum to concentrate all events for X Games 16 among Staples Center, Nokia Theatre, L.A. Coliseum and L.A. Live. The '10 event will mark the seventh consecutive year the X Games have been held in L.A. (ESPN). SPORTSBUSINESS JOURNAL's Tripp Mickle reports the "sponsor village for the event, which is scheduled for July 29 to Aug. 1, will relocate downtown, as well." The relocation means the X Games "will have more than 70,000 more tickets available this summer" than it did in '09. The completion of AEG's L.A. Live "made it possible for ESPN to drop The Home Depot Center, an AEG-owned facility, and still maintain its partnership" with the company. X Games Managing Dir Rick Alessandri said that ESPN's "marketing team is developing a plan to incorporate the ESPN Zone and new ESPN studio located at L.A. Live into the X Games broadcast" (SPORTSBUSINESS JOURNAL, 4/26 issue).