Mohr Roasts Patrick, Others At NASCAR Banquet MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Attendance Drops For Bills In Toronto Series
SBD/Issue 156/Events & Attractions
ESPN Consolidating All X Games Events In Downtown L.A.
Published April 27, 2010
|This Year's X Games Marks The Seventh
Consecutive Time Event Has Been Held In L.A.
ESPN yesterday formally announced a deal with AEG and the L.A. Coliseum to concentrate all events for X Games 16 among Staples Center, Nokia Theatre, L.A. Coliseum and L.A. Live. The '10 event will mark the seventh consecutive year the X Games have been held in L.A. (ESPN). SPORTSBUSINESS JOURNAL's Tripp Mickle reports the "sponsor village for the event, which is scheduled for July 29 to Aug. 1, will relocate downtown, as well." The relocation means the X Games "will have more than 70,000 more tickets available this summer" than it did in '09. The completion of AEG's L.A. Live "made it possible for ESPN to drop The Home Depot Center, an AEG-owned facility, and still maintain its partnership" with the company. X Games Managing Dir Rick Alessandri said that ESPN's "marketing team is developing a plan to incorporate the ESPN Zone and new ESPN studio located at L.A. Live into the X Games broadcast" (SPORTSBUSINESS JOURNAL, 4/26 issue).