SBD/Issue 156/Events & Attractions

Dick's Sporting Goods Helping To Grow Pittsburgh Marathon


The Dick's Sporting Goods Pittsburgh Marathon is expected to become "one of the 15 largest marathons" in the U.S. when 16,000 runners compete this Sunday, and Dick's Exec VP & CMO Jeff Hennion said that the "ultimate goal is for the event to become one of the five largest," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. The number of registrants for this year's marathon and half-marathon is up 60% from last year's record, and "could have been more had registration not reached a pre-determined cap." Race Dir Patrice Matamoros said that the event "could easily grow to more than 20,000 people, with the right planning." Race Results Weekly Editor & Publisher David Monti noted that "sponsorship is crucial for the survival of an event such as the Pittsburgh Marathon, and that Dick's Sporting Goods has made many things possible for the race because it is local and it is retail, which gives the event exposure." Hennion pointed out that Dick's spends more than $1M annually to "sponsor, market, staff and assist the marathon." Race organizers will "continue to work with the city to best plan how the race can expand," and Matamoros said that it "needs to find more sponsors, not just to increase resources, but also to lessen the event's dependency on individual sponsors" (PITTSBURGH POST-GAZETTE, 4/25).

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