SBD/Issue 156/Collegiate Sports

Michigan AD Dave Brandon Talks Stadium Renovation, Expansion

Michigan AD Says There Is Always The
Possibility Of Expanding Michigan Stadium

Univ. of Michigan AD Dave Brandon yesterday hinted "about the possibility" of expanding the recently renovated Michigan Stadium, according to Mark Snyder of the DETROIT FREE PRESS. Brandon, during a wide-ranging interview on the Michigan radio network yesterday, said, "The Big House can get bigger, there's always a possibility of that. There's a lot of things we can do. When you look at the design of the stadium and where we're at (following the renovation), there's a lot of flexibility for us and we look years into the future." Brandon noted that the school is "looking into new scoreboards to replace the current end zone variety" at the stadium. He said that the school was looking at scoreboards with "HD technology, increased size and the ability to view crisper replays from more angles, regardless of sunlight." Brandon also talked about having sponsorships inside the bowl at the stadium during the football team's April 17 spring game, which was sponsored by PNC Bank. Brandon: "The fact that there were a few banners to give credit to the sponsor who gave money to the children's hospital didn't bother me and I didn't hear that it bothered anybody else. I got one letter and their concern is this was some kind of a precursor to what we're going to do in the fall. Trust me when I tell you, in the fall when we're charging people to get in the stadium, we're putting on our normal event, we do not intend to have any sponsors in the stadium. That's a tradition we continue to hold." Meanwhile, Brandon said of selling suites at the renovated stadium, "One of the things we believe will really help us is now we have product to show people. Before it was drawings and sketches and now we'll take you up there and you can see what those things are like."

THE GREAT OUTDOORS: UM's hockey team will host Michigan State December 11 at Michigan Stadium, and Brandon said ticket sales have been "incredible." He said, "We're at like 85,000 people (already having purchased tickets). And we all know that's already beyond the world's largest crowd to watch a hockey game and we're not quitting here, we're just getting into this. We just want this to be a special night in Ann Arbor. ... I don't want to jinx anything. I'll tell you, I'll be really disappointed if we're not in triple figures (attendance-wise)" (, 4/26).

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