SBD/Issue 154/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
NBA Western Conference First Round:
Thunder-Lakers: Game One
4/18
ABC
2:56-5:44pm
3.3
MLB: (regional)
4/17
Fox
4:07-10:40pm
2.4
NBA Eastern Conference First Round:
Bulls-Cavaliers: Game One
4/17
ABC
2:56-5:32pm
2.5
"Saturday Night Fights": Strikeforce
4/17
CBS
9:00-11:45pm
1.8
PGA Tour: Verizon Heritage: Final Round
4/18
CBS
3:00-6:24pm
1.9
NHL Western Conference Quarterfinals:
Coyotes-Red Wings: Game Three
4/18
NBC
3:01-6:00pm
1.3
"NBA Countdown"
4/18
ABC
2:30-3:00pm
 1.0
NHL Eastern Conference Quarterfinals:
Bruins-Sabres: Game Two
4/17
NBC
1:00-3:53pm
1.0
PGA Tour: Verizon Heritage: Third Round
4/17
CBS
3:00-6:00pm
1.0
National Heads-Up Poker Championship (taped)
4/18
NBC
12:00-1:00pm
0.8
"NBA Countdown"
4/17
ABC
2:30-3:00pm
 0.8
Champions Tour: Outback Steakhouse Pro-Am:
Final Round (rainout coverage)
4/18
NBC
1:00-3:00pm
0.7
Champions Tour: Outback Steakhouse Pro-Am:
Third Round
4/17
NBC
3:53-6:00pm
0.7
Monster Energy AMA Supercross: St. Louis (taped)
4/18
CBS
2:00-3:00pm
0.5
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
NBA Western Conference First Round: Spurs-Mavericks: Game One
4/18
TNT
8:18-10:53pm
2.5
2.9
3,925
NBA Eastern Conference First Round: Heat-Celtics: Game One
4/17
ESPN
8:05-11:01pm
2.5
2.9
3,821
NBA Eastern Conference First Round: Bobcats-Magic: Game One
4/18
TNT
5:39-8:18pm
2.0
2.3
3,116
NBA Western Conference First Round: Trail Blazers-Suns: Game One
4/18
TNT
10:53pm-1:35am
2.0
2.3
2,988
NBA Western Conference First Round: Jazz-Nuggets: Game One
4/17
ESPN
11:01pm-1:20am
1.9
2.2
2,921
MLB: Mets-Cardinals
4/18
ESPN
8:00-10:59pm
1.4
1.6
2,194
NBA Eastern Conference First Round: Bucks-Hawks: Game One
4/17
ESPN
5:30-8:05pm
1.5
1.7
2,160
NBA: Celtics-Bulls
4/13
TNT
8:16-10:55pm
1.1
1.3
1,622
NBA: Nuggets-Suns
4/13
TNT
10:55pm-1:27am
1.1
1.2
1,594
NBA: Suns-Jazz
4/14
ESPN
10:38pm-1:07am
1.0
1.2
1,417

HOOPIN' IT UP: ABC averaged a 2.9 rating and 4.432 million viewers for its two NBA Playoff games last weekend, Bulls-Cavaliers Game One and Thunder-Lakers Game One. The figures are up 7.4% and 10.5%, respectively, from a 2.7 rating and 4.010 million viewers for the first two playoff games in '09 (THE DAILY)....FS Arizona averaged a 9.0 local rating in the Phoenix market for its telecast of Tuesday's Trail Blazers-Suns Game Two. The 9.0 rating tied the record for the highest-rated Suns game ever on the net with the Lakers-Suns game in February '08 in which C Shaquille O'Neal made his debut with the team (FS Arizona).

HOT ICE: NBC averaged a 1.2 rating and 1.736 million viewers for its two NHL Stanley Cup Playoff games last weekend, Bruins-Sabres Game Two and Coyotes-Red Wings Game Three. The figures are up 20% and 5%, respectively, from a 1.0 rating and 1.657 million viewers for the first two playoff telecasts last year (THE DAILY)....In Toronto, Chris Zelkovich noted the Canadiens-Capitals Eastern Conference Quarterfinal series has been "drawing huge ratings" in Canada. TSN averaged 2.1 million viewers for last Saturday's Game Two, a "strong but not an overwhelming number" and one the Maple Leafs have "topped during the regular season." But another 1.3 million viewers "watched the game on French-language RDS -- an impressive 39[%] of the Quebec French market." Zelkovich wrote with a Saturday night audience "focused on the Canadiens, it's possible that some viewers will have noticed that there's at least one team worth cheering for in this country" besides the Maple Leafs (THESTAR.com, 4/20). Comcast SportsNet Mid-Atlantic averaged a 5.3 local rating in the DC market for its telecast Wednesday's Capitals-Canadiens Eastern Conference Quarterfinals Game Four, its highest rating of the postseason. The net averaged a 1.8 local rating in the Baltimore market for the game. Through four first-round games, CSN Mid-Atlantic is averaging a 5.0 local rating in the DC market, up 79% from the net's first four Capitals games last postseason. The net's Capitals postseason viewership is up 42% in Baltimore from last year (CSN).

TRAFFIC REPORT: NASCAR.com recorded 14.2 million video views through the first eight races of the NASCAR Sprint Cup Series season, up 70% over 8.3 million views during the same period last season. The site also is up 5% in visits over the same time period. Meanwhile, through March, NASCAR.com averaged 6.6 million monthly unique users, up 6% for the first quarter of the year over 6.3 million in '09 (Turner Sports).

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