SBD/Issue 154/Sponsorships, Advertising & Marketing

The Magic Number? Dale Jr. To Run No. 3 Car In Nationwide Race

Earnhardt Jr. Will Revive Father's
No. 3 Wrangler Car For July Race

NASCAR driver Dale Earnhardt Jr. is planning to "run the No. 3 Wrangler Chevrolet for JR Motorsports" at the NASCAR Nationwide Series Subway Jalapeño 250 powered by Coca-Cola at Daytona Int'l Speedway on July 2, according to sources cited by Lee Spencer of FOXSPORTS.com. Sources said that Earnhardt "will revive his father's famous No. 3 in a collaborative effort initiated by JR Motorsports with Richard Childress Racing and Dale Earnhardt Inc." A formal announcement is expected next week. Earnhardt currently has a "personal services contract with Wrangler, continuing a family legacy between the brands." Wrangler first sponsored the late Dale Earnhardt Sr. for the "final race of his 1980 Cup championship season" (FOXSPORTS.com, 4/22). Sources said that the car "will not be a black No. 3" (ESPN.com, 4/22). In Daytona Beach, Godwin Kelly writes if Earnhardt "does drive the No. 3 Wrangler Chevrolet at Daytona, credit JR Motorsports for boosting ticket sales at the racetrack once again" (Daytona Beach NEWS-JOURNAL, 4/23).

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