Texas Seeking Basketball Coach Kentucky-Notre Dame Sets TBS Viewership Record Workers' Union Advocates For MiLBers' Wages Social Media Pick Of The Weekend.... MLB, MLBPA To Consider Player-Health Combine Mexico Friendly Draws 88K In L.A. Obama Golfs With Mourning, Rashad Daktronics Lands Vikings Stadium Contract IndyCar Season Starts In St. Pete Las Vegas NHL Group Expands Ticket Sales
Upcoming Conferences and Events
SBD/Issue 154/Sponsorships, Advertising & Marketing
The Magic Number? Dale Jr. To Run No. 3 Car In Nationwide Race
Published April 23, 2010
|Earnhardt Jr. Will Revive Father's
No. 3 Wrangler Car For July Race
NASCAR driver Dale Earnhardt Jr. is planning to "run the No. 3 Wrangler Chevrolet for JR Motorsports" at the NASCAR Nationwide Series Subway Jalapeño 250 powered by Coca-Cola at Daytona Int'l Speedway on July 2, according to sources cited by Lee Spencer of FOXSPORTS.com. Sources said that Earnhardt "will revive his father's famous No. 3 in a collaborative effort initiated by JR Motorsports with Richard Childress Racing and Dale Earnhardt Inc." A formal announcement is expected next week. Earnhardt currently has a "personal services contract with Wrangler, continuing a family legacy between the brands." Wrangler first sponsored the late Dale Earnhardt Sr. for the "final race of his 1980 Cup championship season" (FOXSPORTS.com, 4/22). Sources said that the car "will not be a black No. 3" (ESPN.com, 4/22). In Daytona Beach, Godwin Kelly writes if Earnhardt "does drive the No. 3 Wrangler Chevrolet at Daytona, credit JR Motorsports for boosting ticket sales at the racetrack once again" (Daytona Beach NEWS-JOURNAL, 4/23).