Accepting Entries For 8th Annual SBAs Vegas, New Orleans Lead Bowl Ratigs Tim Pernetti Talks Rutgers, NYC FC Northwestern AD Bullish On Facilities Project Profits To Drop Sharply For MSG Media Raptors Offer Peek At New Logo, Brand Identity Puma's Move To More Immersive Site Pays Off Sources: Goodell Says No L.A. Franchise In '15 CBS Nat'l Window, "SNF" See Blowouts Silver Hits On Host Of Topics In "OTL" Interview
SBD/Issue 154/Sponsorships, Advertising & Marketing
The Magic Number? Dale Jr. To Run No. 3 Car In Nationwide Race
Published April 23, 2010
|Earnhardt Jr. Will Revive Father's
No. 3 Wrangler Car For July Race
NASCAR driver Dale Earnhardt Jr. is planning to "run the No. 3 Wrangler Chevrolet for JR Motorsports" at the NASCAR Nationwide Series Subway Jalapeño 250 powered by Coca-Cola at Daytona Int'l Speedway on July 2, according to sources cited by Lee Spencer of FOXSPORTS.com. Sources said that Earnhardt "will revive his father's famous No. 3 in a collaborative effort initiated by JR Motorsports with Richard Childress Racing and Dale Earnhardt Inc." A formal announcement is expected next week. Earnhardt currently has a "personal services contract with Wrangler, continuing a family legacy between the brands." Wrangler first sponsored the late Dale Earnhardt Sr. for the "final race of his 1980 Cup championship season" (FOXSPORTS.com, 4/22). Sources said that the car "will not be a black No. 3" (ESPN.com, 4/22). In Daytona Beach, Godwin Kelly writes if Earnhardt "does drive the No. 3 Wrangler Chevrolet at Daytona, credit JR Motorsports for boosting ticket sales at the racetrack once again" (Daytona Beach NEWS-JOURNAL, 4/23).