Beckham Plays Final Game Survey Of Former NFLers Shows Daily Pain Raptors Reportedly Target Nuggets' Ujiri Oxbow Wins Preakness Before 117,203 Maloofs Confirm NBA Kings Sale CBS' Ken Venturi Dead At 82 Sources: Bobcats Begin Name Change Process Astros Formally Introduce Reid Ryan Sources: MLSE Initiates Search For GM Twitter Stream NBA Game Highlights
Upcoming Conferences and Events
SBD/Issue 154/Sponsorships, Advertising & Marketing
Nike Exercises Option To Extend USA Track & Field Deal Through '16
Published April 23, 2010
|Nike Extends USA Track & Field
Sponsorship Through Rio '16 Games
Less than a year after renewing its partnership with USA Track & Field, Nike has exercised an option in its contract to extend its sponsorship through the '16 Rio de Janeiro Games. The extension option was included in the four-year agreement Nike and USATF negotiated last June. USATF CEO Doug Logan in a statement said, "Nike has recognized the value in track and field since its founding, and they have been a great partner to USA Track & Field for nearly two decades. That they exercised this option so early into our contract is a big boost of confidence and a testament to the strength of our relationship." Nike has been a USATF partner since '91.