SBD/Issue 154/Sponsorships, Advertising & Marketing
Nike Exercises Option To Extend USA Track & Field Deal Through '16
Published April 23, 2010
|Nike Extends USA Track & Field
Sponsorship Through Rio '16 Games
Less than a year after renewing its partnership with USA Track & Field, Nike has exercised an option in its contract to extend its sponsorship through the '16 Rio de Janeiro Games. The extension option was included in the four-year agreement Nike and USATF negotiated last June. USATF CEO Doug Logan in a statement said, "Nike has recognized the value in track and field since its founding, and they have been a great partner to USA Track & Field for nearly two decades. That they exercised this option so early into our contract is a big boost of confidence and a testament to the strength of our relationship." Nike has been a USATF partner since '91.