SBD/Issue 154/Franchises

NFL Franchise Notes: Cardinals Unveil Alternate Uniform

Cardinals Will Begin Wearing
Alternate Uniform This Season

The Cardinals Thursday unveiled an alternate uniform the team will wear beginning this season. The jersey is predominantly black and will be worn with white pants featuring a black stripe with a red accent as well as black socks. Teams are permitted to wear an alternate uniform as many as three times per season -- once in the preseason and twice in the regular season, It has not been determined how many times or in which games the Cardinals will wear the uniforms (Cardinals). Cardinals coach Ken Whisenhunt described the uniform as, "In a word? Awesome!" Whisenhunt noted the uniform is something Cardinals President Michael Bidwill "has been working on for some time." Whisenhunt: "I know how important it was to him to come up with something that the fans and especially the players would be excited about. I don't think that's gonna be a problem" (ARIZONA REPUBLIC, 4/23).

UNPRECEDENTED PACE: In Ft. Lauderdale, Sarah Talalay reports the Dolphins' trade for WR Brandon Marshall "combined with a favorable schedule, has created a dramatic spike in season ticket sales." Dolphins Enterprises Senior Director of Marketing & Corporate Communications George Torres: "We haven't seen activity like this at this time of year ever" (South Florida SUN-SENTINEL, 4/23). Talalay also noted the Dolphins have launched an initiative called "Special Teams" that is "aimed at encouraging Dolphins fans to pledge hours volunteering with the team across South Florida -- and beyond." The initiative "allows fans to become involved in a community project alongside Dolphins players and executives without having to write a check." Fans "get a 'Special Teams' T-shirt to wear at volunteer events" (, 4/22).

AGREEMENT WITH SUSPENSION: In Pittsburgh, Bob Cohn notes more than eight out of 10 Steelers fans who responded to a Pittsburgh Tribune-Review poll agreed that Steelers QB Ben Roethlisberger "should have been disciplined or should be traded." In the survey, which was taken Tuesday and Wednesday prior to NFL Commissioner Roger Goodell announcing Roethlisberger's suspension, 61% of Steelers fans said that Roethlisberger "should be fined or suspended," while 23% said that they "want a trade." Only 9% of respondents "favored no disciplinary action." Cohn notes 61% of female respondents and 59% of male respondents favored disciplinary action, 24% of the men and 20% of the women endorsed a trade, and 12% of the men and 5% of the women favored no disciplinary action. The survey of 652 Western Pennsylvania residents "has a margin of error of 3.84 percentage points" (Pittsburgh TRIBUNE-REVIEW, 4/23).

SUPPORTING THE TROOPS: The Chiefs announced a partnership with the Veterans of Foreign Wars. The partnership will kick off with a program entitled "Salute to Military Families" in which Chiefs players and soldiers' families will have an opportunity to send video messages and care packages to military personnel serving overseas (Chiefs).

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