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SBD/Issue 154/Facilities & Venues
Published April 23, 2010
|Qwest Field Could Take On CenturyTel Name
After CenturyTel Acquired Qwest Communications
Seattle's KIRO-CBS noted CenturyTel Inc. Thursday announced that it "will acquire Qwest Communications" in a $10.6B stock swap, but it has yet to be announced if Qwest Field "will take on the CenturyTel name." A CenturyTel spokesperson said that the company will "evaluate different naming contracts and sponsorship opportunities as the acquisition moves forward." CenturyTel President & CEO Glen Post said that it "had not been decided which brand" the company would use after the acquisition, but added that he is "leaning toward using 'CenturyLink' for the consumer business and perhaps including the 'Qwest' name when marketing to businesses." The Seahawks in '04 announced a 15-year, $75M sponsorship agreement with Qwest (KIROTV.com, 4/22).
SCOTTISH CONNECTION: The Red Sox Thursday confirmed that Scottish Premier League clubs Celtic and Rangers "will compete in a July 21 exhibition game" at Fenway Park. In Boston, Thomas Grillo writes the game is "another way for Red Sox principal owner John Henry to squeeze money out of the 98-year-old ballpark and put Fenway on a global stage." Greater Boston Convention & Visitors Bureau President & CEO Pat Moscaritolo said Celtic and Rangers "are extending the Red Sox and Fenway's brand to an international audience" (BOSTON HERALD, 4/23).
CAUTIONARY STRESS: In Memphis, Marlon Morgan reports "thanks to last year's refinancing of the senior bonds used to finance FedExForum," the Memphis and Shelby County Sports Authority "will have no problem making its May 1 bond payment -- and projections are good for future payments as well." But Public Financial Management Managing Dir Lisa Daniel, whose organization is the MSCSA's adviser, "sees reason for 'cautionary stress' when it comes to the $22.5[M] of subordinate bonds that were bought by a group of unidentified local businesspeople as part of the project funding" (Memphis COMMERCIAL APPEAL, 4/23).