Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 152/Sports Media
Versus Already Seeing Notable Gains For NHL Playoff Coverage
Published April 21, 2010
|Canadiens-Capitals Game Two Marks Versus'
Most-Viewed First Round Playoff Telecast Ever
Versus is averaging 534,000 viewers through six nights of its NHL Stanley Cup Playoffs telecasts, marking the most-viewed NHL Conference Quarterfinals to date since '02, when ESPN/ESPN2 aired the first-round games. The six-night average viewership is also up 20.8% from 447,000 viewers for the same period in '09. The Canadiens-Capitals Eastern Conference Quarterfinal Game Two on Saturday night averaged 731,000 viewers, marking the net’s most-viewed first-round playoff telecast ever. The NHL Conference Quarterfinal telecasts are also seeing the best ratings among men 18-49 and 25-54 since '02, and the best ratings among men 18-34 since '04.
THE CITY THEY CALL LONG BEACH: Versus’ telecast of the Izod IndyCar Series Toyota Grand Prix of Long Beach on Sunday earned 490,000 viewers, marking the net’s most-viewed IndyCar race since Versus acquired TV rights prior to last season. The 490,000 viewers are up 3% from the same race on Versus last year. Sunday’s race peaked with 525,000 viewers from 4:45-5:00pm ET. Through the first three IndyCar races on Versus this season, the net is averaging 404,000 viewers, up 30% from 310,000 viewers for the first three races last season. Additionally, viewership among all key male demos is showing growth, including men 18-34 (+104%), 18-49 (+38%) and 25-54 (+60%).