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SBD/Issue 152/Sports Media
Versus Already Seeing Notable Gains For NHL Playoff Coverage
Published April 21, 2010
|Canadiens-Capitals Game Two Marks Versus'
Most-Viewed First Round Playoff Telecast Ever
Versus is averaging 534,000 viewers through six nights of its NHL Stanley Cup Playoffs telecasts, marking the most-viewed NHL Conference Quarterfinals to date since '02, when ESPN/ESPN2 aired the first-round games. The six-night average viewership is also up 20.8% from 447,000 viewers for the same period in '09. The Canadiens-Capitals Eastern Conference Quarterfinal Game Two on Saturday night averaged 731,000 viewers, marking the net’s most-viewed first-round playoff telecast ever. The NHL Conference Quarterfinal telecasts are also seeing the best ratings among men 18-49 and 25-54 since '02, and the best ratings among men 18-34 since '04.
THE CITY THEY CALL LONG BEACH: Versus’ telecast of the Izod IndyCar Series Toyota Grand Prix of Long Beach on Sunday earned 490,000 viewers, marking the net’s most-viewed IndyCar race since Versus acquired TV rights prior to last season. The 490,000 viewers are up 3% from the same race on Versus last year. Sunday’s race peaked with 525,000 viewers from 4:45-5:00pm ET. Through the first three IndyCar races on Versus this season, the net is averaging 404,000 viewers, up 30% from 310,000 viewers for the first three races last season. Additionally, viewership among all key male demos is showing growth, including men 18-34 (+104%), 18-49 (+38%) and 25-54 (+60%).