Jeff Gordon Hired As Full-Time Analyst For Fox "SNF" Leads Primetime For Fourth Time Ducks' Perry Miffed By Milbury's On-Air Remark MASN: Manfred Comments "Highly Prejudicial" NBC Again Airing Final EPL Matches Live Buck Anxiously Awaiting U.S. Open Broadcast Preakness Audience Down From Recent Years Media Notes StubHub Releases New Mobile Apps Ebersol: Live-Streaming App Usage Is "Theft"
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SBD/Issue 152/Sports Media
Published April 21, 2010
Financial-research firm Sanford Bernstein analyst Michael Nathanson yesterday in a report suggested that cable networks "saw more downwards rating pressure than broadcast networks in the first quarter as the Olympics and other big sports events buoyed broadcast trends." Nathanson said, "The broadcasters continued to benefit from sports programming as the NFL playoffs and Winter Olympics helped drive strong trends in January and February" (HOLLYWOOD REPORTER, 4/21).
WE INTERRUPT THIS BROADCAST: In DC, Leonard Shapiro wrote Comcast SportsNet (CSN) Mid-Atlantic's coverage of Monday's Capitals-Canadiens Eastern Conference Quarterfinals Game Three was "almost always a pleasure to watch." However, the "commercialization of the telecast seems a tad excessive." Shapiro: "Do we truly need the 'Ford Keys to the Game,' the 'Manhattan Auto Matchups,' the 'American Service Center Key Fact' and the fishiest of them all, 'Legal Seafood (Sound) Bite of the Night?'" (WASHINGTONPOST.com, 4/20).
JOINING THE CABLE LINEUP: FS Arizona and its affiliates last Friday launched FS Arizona Plus "so the network can televise" Coyotes and D'Backs games "at the same time" (AZCENTRAL.com, 4/19)....NESN is moving tonight's Rangers-Red Sox game to NESNplus, as the Sabres-Bruins Eastern Conference Quarterfinals Game Four is on NESN (THE DAILY).