SBD/Issue 152/Sports Industrialists

USSA Hires SI's Judelson As Chief Revenue & Marketing Officer

Andrew Judelson
Joins USSA

The U.S. Ski & Snowboard Association announced the hiring of Sports Illustrated CMO ANDREW JUDELSON as Chief Revenue & Marketing Officer. Judelson will replace USSA Senior VP/Sales & Marketing TED MORRIS, a 12-year veteran who will leave the organization in May to pursue other opportunities. In a statement, USSA CEO BILL MAROLT said, "Ted has been an outstanding steward of our brands. His leadership through several economic downturns has been vital to our ability to fund athletic programs and help our athletes achieve the success they did in Vancouver." Judelson said, "I am really, excited and energized because this is a great opportunity to marry my professional skills with a personal passion I have for the sports of skiing and snowboarding.” USSA created the position of Chief Revenue & Marketing Officer for Judelson. He will begin in the position on May 17 and oversee all areas of revenue production (except private giving to the USSA's foundation), internal communications, PR, events and development of digital media. In a statement, Marolt said, "In creating this broad new role in our company, we sought someone who had deep experience in traditional marketing plus the spirit and creativity to take advantage of new media." An SI spokesperson said they had not yet named a replacement for Judelson. He is the third senior exec to leave SI in the last year, following in the footsteps of former SI Digital President JEFF PRICE and VP/Advertising Sales JEFF GRIFFING. Judelson previously worked at Clarion, Sprint and the NHL, where he spent 8 1/2 years. He plans to relocate from N.Y. to Park City with his wife and two sons in the coming weeks. Morris, who previously worked at BBDO in N.Y., plans to remain in Park City with his family.

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