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SBD/Issue 152/Sponsorships, Advertising & Marketing
Spons-o-Meter: NBA Boasts List Of 20 Marketing Partners
Published April 21, 2010
With the NBA Playoffs in full swing, THE DAILY presents a comprehensive list of the official corporate partners of the NBA for the '09-10 season (THE DAILY).
|
PARTNER
|
CATEGORY
|
SINCE
|
|---|---|---|
|
Gatorade
|
Sports & Energy Drinks
|
'84
|
|
Coca-Cola
|
Soft Drinks, Juice and Flavored Drinks
|
'86
|
| Nike | Footwear |
'92
|
| Anheuser-Busch | Beer (alcoholic and non-alcoholic malt beverages) |
'98
|
| adidas | Apparel/Footwear |
'02
|
| Southwest Airlines | Airline |
'03
|
| FedEx | Overnight Delivery Services |
'04
|
| Electronic Arts | Video Game Software |
'05
|
| Sirius/XM Radio | Satellite Radio |
'05
|
| Spalding | Basketballs |
'05
|
| T-Mobile | Wireless Service Provider & Handset |
'05
|
| AutoTrader.com | Online Auto Retailer |
'06
|
| Haier America | High Definition TVs & Consumer Appliances |
'06
|
| Cisco | Information Technology & Networking Solutions |
'07
|
| HP | Personal Computers, Printers & IT Services |
'08
|
| Kia Motors | Automotive |
'08
|
| Right Guard | Antiperspirant, Deodorant & Body Wash |
'08
|
| Taco Bell | Quick Service Restaurant |
'09
|
| Bacardi | Rum |
'10
|
| State Farm | Insurance (all kinds) |
'10
|
