SBD/Issue 152/Sponsorships, Advertising & Marketing

Spons-o-Meter: NBA Boasts List Of 20 Marketing Partners

With the NBA Playoffs in full swing, THE DAILY presents a comprehensive list of the official corporate partners of the NBA for the '09-10 season (THE DAILY).

PARTNER
CATEGORY
SINCE
Gatorade
Sports & Energy Drinks
'84
Coca-Cola
Soft Drinks, Juice and Flavored Drinks
'86
Nike Footwear
'92
Anheuser-Busch Beer (alcoholic and non-alcoholic malt beverages)
'98
adidas Apparel/Footwear
'02
Southwest Airlines Airline
'03
FedEx Overnight Delivery Services
'04
Electronic Arts Video Game Software
'05
Sirius/XM Radio Satellite Radio
'05
Spalding Basketballs
'05
T-Mobile Wireless Service Provider & Handset
'05
AutoTrader.com Online Auto Retailer
'06
Haier America High Definition TVs & Consumer Appliances
'06
Cisco Information Technology & Networking Solutions
'07
HP Personal Computers, Printers & IT Services
'08
Kia Motors Automotive
'08
Right Guard Antiperspirant, Deodorant & Body Wash
'08
Taco Bell Quick Service Restaurant
'09
Bacardi Rum
'10
State Farm Insurance (all kinds)
'10
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