SBD/Issue 152/Franchises

Sounders FC Unveil An All-Yellow Ensemble As New Third Uniform

Sounders Unveil All-Yellow
Uniform To Be Worn This Summer

The MLS Sounders FC "unveiled a new third uniform Tuesday, an all-yellow ensemble that will be worn for the team's international friendlies this summer," according to Joshua Mayers of the SEATTLE TIMES. Sounders investor & GM Adrian Hanauer said, "This is a bold statement, which I think most people familiar with the club would say we are prone to do. ... Some people may hate it. Some people will love it. But for sure people will notice it." The team "could also wear the uniforms in competition, most likely in the U.S. Open Cup or CONCACAF Champions League" (SEATTLE TIMES, 4/21). Sounders F Steve Zakuani said of the new uniform, "When I first saw it, it reminded me of Brazil. If we play like them, it will be perfect. It's a good jersey. It's different. It stands out." In Tacoma, Don Ruiz notes Hanauer "acknowledged the marketing angle" associated with the new uniform, and noted that the team "already had sold a lot of green jerseys and blue jerseys." He said that "merchandising money is shared between the club and the league, but the club gets the larger share." The team's new look was "driven by the club, the league and uniform manufacturer adidas." The alternative kit "won't necessarily be a permanent part of the club's wardrobe," as Hanauer said that it "will probably be replaced by new alternate looks from time to time" (Tacoma NEWS TRIBUNE, 4/21).

IT'S ELECTRIC! YAHOO SPORTS' Brooks Peck writes, "They call that scorching yellow color 'electricity' not because it's the same color as electricity, but because it feels like electricity shooting directly into your eyeballs when you look at it. So with this and their home 'rave green' kit, the Sounders have officially cornered the market on human highlighter outfits" (SPORTS.YAHOO.com, 4/21). In Seattle, Gerry Spratt wrote, "It looks like the Oregon Ducks might have a case for copyright infringement" (SEATTLEPI.com, 4/20).

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