SBD/Issue 151/Sports Media

KARE Package: Vikings Sign Television Rights Deal With NBC Affil

Vikings Have Agreed To A Two-Year
TV Deal With NBC Affiliate KARE

The Vikings announced that they have agreed to a two-year TV deal with KARE-NBC in which the Twin Cities-area affiliate will air all available preseason games in HD. KARE also will air two 30-minute shows produced by the team, "Vikings Weekly" and "Vikings GamePlan." Both of these shows will be expanded from 17 to 27 weeks (Vikings). In Minneapolis, Judd Zulgad reports KARE replaces KSTP-ABC, the "home of the Vikings' preseason telecasts since 1999." Announcers Ari Wolfe and Mike Mayock "will continue to handle those telecasts." Meanwhile, the two shoulder programs previously aired on KMSP-Fox, but Vikings CMO Steve LaCroix said that having "one station carry the games and the weekly shows made the most sense." LaCroix: "KARE was very aggressive in its pursuit and, financially, it was a more lucrative offer for us." KARE President & GM John Remes said that "Vikings Game Plan" will air at 10:30am CT on Sundays "when the season starts, but that a day needs to be set for 'Vikings Weekly.'" LaCroix indicated that the KARE deal "does not mean Fox Sports North is out of the picture." Zulgad notes FS North's contract with the club expires this summer, but negotiations "will heat up soon as the Vikings look for the best fit for production of their preseason games and shows" (Minneapolis STAR TRIBUNE, 4/20).

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