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SBD/Issue 151/Sports Media
CBSSports.com Running Online Video Program Around NFL Draft
Published April 20, 2010
CBSSports.com Thursday night and Friday during the NFL Draft will run "Inside the Draft Live," an online video program covering the first three rounds that represents part of a growing wave of online programming around the much-celebrated annual event, now moving to a primetime start. Supported by presenting sponsors Samsung and Sprint, the CBSSports.com program will originate from CBS College Sports Network's N.Y. studios, but feature live segments from the draft site Radio City Music Hall and CBSSports.com's HQs in Florida. The live video coverage, simulcast on the CBS College Sports Network, will be joined online by news, analysis on each selection, pick-by-pick predictions, team Twitter feeds and RapidReports from each team's draft headquarters. ESPN.com, meanwhile, will supplement the net's extensive TV news coverage of the event with data on roughly 350 prospects from Scouts Inc., coverage from all eight NFL division bloggers, and a revamped DraftCast that integrates the basic draft data, integration with Facebook, SportsNation polling, live blogging and video breakdowns of each pick. FoxSports.com will have five writers and contributors on site in N.Y., including its insider Jay Glazer, and a battery of additional content including draft simulators from its WhatIfSports.com and a live blog from its Scout.com. NFL.com, meanwhile, will add to its live TV coverage of the Draft by aggregating tweets under the coordinated hashtag #nfldraft, and presenting them in a more graphical, interactive way, similar to what it did in February for the Super Bowl. NFL.com, working with new wireless partner Verizon as the presenting sponsor of its online draft coverage, will also offer "Fan War Rooms" for each club, an online area where fans can discuss each team's selections and draft needs. The site will additionally offer its draft tracker, online player databases and exclusive video content, and announce voting results for its 75 Most Valuable Draft Picks of all time campaign.