SBD/Issue 151/Sponsorships, Advertising & Marketing

Huabin Group Offers Yani Tseng All-Encompassing Sponsorship Deal

Tseng Is Second In Women's World Rankings
After Winning Kraft Nabisco Championship

China-based Huabin Group has "offered to sign a long-term sponsorship contract" with Taiwanese golfer Yani Tseng, who "vaulted into second place in the women's world golf rankings after she won the Kraft Nabisco Championship earlier this month," according to Wu & Wu of FOCUS TAIWAN. The China Times on Sunday reported that the Huabin Group "intends to sign a five-year, US$25[M] sponsorship contract" with Tseng. However, Mao-hsin Tseng, Tseng's father, said that the Huabin Group's offer is "far from attractive because the contract will not cover ... travel costs to participate in LPGA tournaments." Mao-hsin Tseng also said that "another aspect that has to be considered is Huabin's demand that Yani Tseng terminate all other contracts with her existing sponsors of golf clubs, sunglasses, sportswear and relevant sports gear once she signs a deal with Huabin." He said that as a Taiwanese citizen, Yani "would prefer to collaborate with Taiwanese business groups, but regrettably none of them have stepped forward so far" (FOCUS TAIWAN, 4/19). YAHOO SPORTS' Jay Busbee wrote of the offer, "By American standards it certainly seems excessively restrictive. And if indeed this is the way that Chinese sponsors do business, they may well be surprised to see how Tseng fares on the open market. It's likely she won't snare a contract in the $25[M] range elsewhere, but the freedom that non-Chinese contracts afford could be worth the tradeoff in income" (, 4/19).

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