SBD/Issue 135/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
NCAA Basketball Tournament: First Round: (regional)
3/21
CBS
5:00-7:50pm
6.8
NCAA Basketball Tournament: First Round: (regional)
3/20
CBS
5:49-8:15pm
6.5
NCAA Basketball Tournament: First Round: (regional)
3/20
CBS
8:15-10:53pm
6.1
NCAA Basketball Tournament: First Round: (regional)
3/21
CBS
2:14-5:00pm
6.3
NCAA Basketball Tournament: First Round: (regional)
3/18
CBS
7:00-9:59pm
5.7
NCAA Basketball Tournament: First Round: (regional)
3/18
CBS
10:10pm-12:31am
5.6
NCAA Basketball Tournament: First Round: (regional)
3/19
CBS
7:00-10:06pm
5.4
NCAA Basketball Tournament: First Round: (regional)
3/19
CBS
10:06pm-12:43am
5.1
NASCAR Sprint Cup: Food City 500
3/21
Fox
1:17-4:42pm
4.4
NCAA Basketball Tournament: First Round: (regional)
3/20
CBS
3:19-5:49pm
4.8
NCAA Basketball Tournament: Second Round: St. Mary's-Villanova
3/20
CBS
1:00-3:19pm
4.0
NCAA Basketball Tournament: First Round: Syracuse-Gonzaga
3/21
CBS
12:00-2:14pm
3.6
NCAA Basketball Tournament: First Round: (regional)
3/19
CBS
2:37-5:30pm
3.2
NCAA Basketball Tournament: First Round: (regional)
3/18
CBS
3:19-6:00pm
3.0
NCAA Basketball Tournament: First Round: (regional)
3/18
CBS
12:10-3:12pm
2.8
NCAA Basketball Tournament: First Round: (regional)
3/19
CBS
12:10-2:34pm
2.7
PGA Tour: Transitions Championship: Final Round
3/21
NBC
3:05-7:41pm
1.7
NASCAR Nationwide Series: Scotts Turf Builder 300
3/20
ABC
2:30-5:16pm
1.6
PGA Tour: Transitions Championship: Third Round
3/20
NBC
3:00-6:00pm
1.0
"NASCAR Countdown"
3/20
ABC
2:00-2:30pm
0.7
NHL: Rangers-Bruins
3/21
NBC
12:30-3:05pm
0.5
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
NBA: Lakers-Warriors
3/15
ESPN
10:41pm-1:16am
1.4
1.6
2,030
NBA: Spurs-Hawks
3/21
ESPN
8:00-11:01pm
1.0
1.2
1,516
NIT: First Round:
North Carolina-William & Mary
3/16
ESPN
9:43-11:30pm
1.0
1.2
1,430
NBA: Trail Blazers-Suns
3/21
ESPN
11:01pm-1:25am
1.0
1.1
1,427
NBA: Pistons-Celtics
3/15
ESPN
8:00-10:41pm
0.9
1.1
1,256
UFC on Versus 1
3/21
VS
9:00-10:56pm
0.6
1.1
1,240
NBA: Magic-Heat
3/18
TNT
7:16-10:22pm
0.8
0.9
1,200
NIT: Second Round:
North Carolina-Mississippi State
3/20
ESPN
12:00-2:00pm
0.8
0.9
1,065
NCAA Basketball Tournament: Play-In: Arkansas Pine Bluff-Winthrop
3/16
ESPN
7:30-9:43pm
0.8
0.9
1,053
NBA: Spurs-Magic
3/17
ESPN
8:01-10:35pm
0.8
0.9
1,051

NO MARCH MADNESS UP NORTH: In Toronto, Chris Zelkovich noted the most-viewed sports broadcasts last weekend in Canada featured hockey and curling, the "usual suspects." But what "jumps out is that there are only two basketball games in the top 20 even though there's an NBA playoff contender" in the Raptors, the "much-hyped NCAA tournament and the entertaining but mostly ignored" Canadian Interuniversity Sport men's basketball tournament. The most-watched NCAA tournament game was The Score and Sun TV's broadcast of Saturday's Northern Iowa-Kansas game, which averaged 187,000 viewers and ranked No. 19 among sports broadcasts in Canada last weekend. But Zelkovich wrote the "positive here is the fact that The Score's audiences are up 28[%] over last year" (THESTAR.com, 3/23).

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