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SBD/Issue 135/Sports Media
Final Nielsen Ratings From Recent Sports Telecasts
Published March 26, 2010
The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).
|
TELECAST
|
DATE
|
NET
|
TIME
|
RAT.
|
|---|---|---|---|---|
|
NCAA Basketball Tournament: First Round: (regional)
|
3/21
|
CBS
|
5:00-7:50pm
|
6.8
|
| NCAA Basketball Tournament: First Round: (regional) |
3/20
|
CBS
|
5:49-8:15pm
|
6.5
|
| NCAA Basketball Tournament: First Round: (regional) |
3/20
|
CBS
|
8:15-10:53pm
|
6.1
|
| NCAA Basketball Tournament: First Round: (regional) |
3/21
|
CBS
|
2:14-5:00pm
|
6.3
|
| NCAA Basketball Tournament: First Round: (regional) |
3/18
|
CBS
|
7:00-9:59pm
|
5.7
|
| NCAA Basketball Tournament: First Round: (regional) |
3/18
|
CBS
|
10:10pm-12:31am
|
5.6
|
| NCAA Basketball Tournament: First Round: (regional) |
3/19
|
CBS
|
7:00-10:06pm
|
5.4
|
| NCAA Basketball Tournament: First Round: (regional) |
3/19
|
CBS
|
10:06pm-12:43am
|
5.1
|
| NASCAR Sprint Cup: Food City 500 |
3/21
|
Fox
|
1:17-4:42pm
|
4.4
|
| NCAA Basketball Tournament: First Round: (regional) |
3/20
|
CBS
|
3:19-5:49pm
|
4.8
|
| NCAA Basketball Tournament: Second Round: St. Mary's-Villanova |
3/20
|
CBS
|
1:00-3:19pm
|
4.0
|
| NCAA Basketball Tournament: First Round: Syracuse-Gonzaga |
3/21
|
CBS
|
12:00-2:14pm
|
3.6
|
| NCAA Basketball Tournament: First Round: (regional) |
3/19
|
CBS
|
2:37-5:30pm
|
3.2
|
| NCAA Basketball Tournament: First Round: (regional) |
3/18
|
CBS
|
3:19-6:00pm
|
3.0
|
| NCAA Basketball Tournament: First Round: (regional) |
3/18
|
CBS
|
12:10-3:12pm
|
2.8
|
| NCAA Basketball Tournament: First Round: (regional) |
3/19
|
CBS
|
12:10-2:34pm
|
2.7
|
| PGA Tour: Transitions Championship: Final Round |
3/21
|
NBC
|
3:05-7:41pm
|
1.7
|
| NASCAR Nationwide Series: Scotts Turf Builder 300 |
3/20
|
ABC
|
2:30-5:16pm
|
1.6
|
| PGA Tour: Transitions Championship: Third Round |
3/20
|
NBC
|
3:00-6:00pm
|
1.0
|
| "NASCAR Countdown" |
3/20
|
ABC
|
2:00-2:30pm
|
0.7
|
| NHL: Rangers-Bruins |
3/21
|
NBC
|
12:30-3:05pm
|
0.5
|
|
TELECAST
|
DATE
|
NET
|
TIME
|
U.S.
|
CABLE
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
NBA: Lakers-Warriors
|
3/15
|
ESPN
|
10:41pm-1:16am
|
1.4
|
1.6
|
2,030
|
|
NBA: Spurs-Hawks
|
3/21
|
ESPN
|
8:00-11:01pm
|
1.0
|
1.2
|
1,516
|
| NIT: First Round: North Carolina-William & Mary |
3/16
|
ESPN
|
9:43-11:30pm
|
1.0
|
1.2
|
1,430
|
| NBA: Trail Blazers-Suns |
3/21
|
ESPN
|
11:01pm-1:25am
|
1.0
|
1.1
|
1,427
|
| NBA: Pistons-Celtics |
3/15
|
ESPN
|
8:00-10:41pm
|
0.9
|
1.1
|
1,256
|
| UFC on Versus 1 |
3/21
|
VS
|
9:00-10:56pm
|
0.6
|
1.1
|
1,240
|
| NBA: Magic-Heat |
3/18
|
TNT
|
7:16-10:22pm
|
0.8
|
0.9
|
1,200
|
| NIT: Second Round: North Carolina-Mississippi State |
3/20
|
ESPN
|
12:00-2:00pm
|
0.8
|
0.9
|
1,065
|
| NCAA Basketball Tournament: Play-In: Arkansas Pine Bluff-Winthrop |
3/16
|
ESPN
|
7:30-9:43pm
|
0.8
|
0.9
|
1,053
|
| NBA: Spurs-Magic |
3/17
|
ESPN
|
8:01-10:35pm
|
0.8
|
0.9
|
1,051
|
NO MARCH MADNESS UP NORTH: In Toronto, Chris Zelkovich noted the most-viewed sports broadcasts last weekend in Canada featured hockey and curling, the "usual suspects." But what "jumps out is that there are only two basketball games in the top 20 even though there's an NBA playoff contender" in the Raptors, the "much-hyped NCAA tournament and the entertaining but mostly ignored" Canadian Interuniversity Sport men's basketball tournament. The most-watched NCAA tournament game was The Score and Sun TV's broadcast of Saturday's Northern Iowa-Kansas game, which averaged 187,000 viewers and ranked No. 19 among sports broadcasts in Canada last weekend. But Zelkovich wrote the "positive here is the fact that The Score's audiences are up 28[%] over last year" (THESTAR.com, 3/23).
