SBD/Issue 131/Sports Industrialists

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  • Coca-Cola Restructures Leadership, Promotes Bea Perez To CMO

    Perez Will Succeed Bayne
    As Coca-Cola's CMO

    Coca-Cola is "shuffling its leadership ranks in North America, a region that has become a drag on the company's overall volume growth,” according to Jeremiah McWilliams of the Atlanta Constitution. On Friday, the company announced that Katie Bayne, CMO for Coca-Cola North America, will become President & GM of "sparkling beverages" in North America. That division includes carbonated soft drinks such as Coke, Diet Coke, Coke Zero and Sprite. She replaces Hendrik Steckhan, who will go back home to Germany to assume leadership of Coca-Cola's operations there. Replacing Bayne in the CMO slot will be Bea Perez, a 14-year veteran of Coca-Cola who most recently served as Coca-Cola North America Senior VP/Integrated Marketing. Perez has been "one of the company's go-betweens” with the PGA Tour, USOC, NBA, NASCAR, Fox' “American Idol” and other entities. Bayne “has overseen one of the biggest marketing budgets in North America,” and “helped lead Coca-Cola's presence at the Super Bowl and Vancouver Olympics.” Her new job will "expand her responsibilities," as she will be “accountable for delivering results as a general manager, and will have responsibility for a profit and loss statement.” Beverage Digest editor John Sicher: "Katie is a rising star at Coke and did a very good job with marketing. Now she has an even bigger challenge: improving carbonated soft drink results" (ATLANTA CONSTITUTION, 3/20).

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  • Executive Transactions

    Athletic Republic has hired Under Armour Men's Brand Marketing Dir TONY AMBROZA as CMO. Prior to Under Armour, Ambroza spent six years in Nike's U.S. marketing department (Athletic Republic)….MSG VP/Sports Team Publicity SAMMY STEINLIGHT is leaving the company to join Raw Deal, his family-owned import/export company in New Jersey (N.Y. POST, 3/21)….Entertainment-programming company Endemol has appointed STEVE COPESTAKE to the position of Global Head of Marketing. Copestake was previously Disney Senior VP/Int'l Marketing (Endemol)….The Backstretch Employee Service Team of New York (BEST) has named PAUL RUCHAMES as Exec Dir, with responsibilities for providing health and human services to support workers in the barn areas at Aqueduct Racetrack, Belmont Park and Saratoga Race Course (BEST)….The U.S. Ski & Snowboard Association has promoted Dir of Sport Science TROY FLANAGAN to the new position of Dir of High Performance. Flanagan will remain based in Park City, Utah at the USSA's Center of Excellence (UTAHSKIER.net, 3/19).

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  • Names In The News

    Devils Arena Entertainment, which operates Prudential Center, "plans to add more than 200 employees in preparation for the arrival" of the Nets next season. The operating group "plans to increase usher and ticket-taker staff" later this summer. Centerplate, the arena's concessionaire, also "plans to increase their staff by over 150 employees during that same time period" (NJBIZ.com, 3/19).

    FAMILY FRIENDLY: In Las Vegas, Doug Elfman reports UFC President DANA WHITE is "planning to build a giant family entertainment complex ... that could be somewhere around 10 times bigger than a Chuck E. Cheese." White's complex "would offer entertainment diversity on the level" of a Dave & Buster's, which "combines a restaurant with scores of interactive games, from boxing to NASCAR simulators, video games, Skee-Ball, billiards and other indoor activities." But White is "thinking bigger." His "timeline for construction: Within the next year" (LAS VEGAS REVIEW-JOURNAL, 3/22).

    CBS' "60 Minutes" Profiles Men's Tennis
    Players Bob, Mike Bryan

    TWO-MAN GAME: Tennis players BOB and MIKE BRYAN, who are identical twins and doubles partners, were profiled on CBS' "60 Minutes" Sunday night, with CBS' LESLEY STAHL saying "professional tennis is a star-driven game where fans know the players by one name -- FEDERER, NADAL, VENUS, SERENA -- but that's singles. What about doubles?" Stahl said since '98, the Bryan brothers "have won $14M in prize money, but per match they often make one-fifth what a top singles player makes." Tennis analyst JOHN MCENROE: "Doubles is on life support in a sense and if it wasn't for the Bryans it'd be in even worse shape." Bob said when some tournament directors tried to eliminate the doubles events, "we kind of spearheaded a campaign to bring doubles back." Stahl: "They sued the (ATP) and forced it to back down, double-handedly saving the game and now they're about to become the best doubles players in history" ("60 Minutes," CBS, 3/21).

    WELCOME BACK: Dodgers broadcaster VIN SCULLY was "back at work Sunday on the telecast" of Dodgers-Indians at Camelback Ranch, his first Spring Training game of the season. Scully fell last week and "received five stitch-like 'staples' to close a cut in the back of his head." Scully said that he had "suffered what's known as a vasovagal episode that causes fainting." Scully: "All of a sudden I blacked out. (I) woke up, sitting on the floor, my wife calling 911, blood on the floor" (L.A. TIMES, 3/22).

    NAMES: U.S. Ski & Snowboard Association President & CEO BILL MAROLT Wednesday in Park City, Utah, was "arrested and charged with driving under the influence." Marolt in a statement said, "I apologize for any disruption this may cause to the organization for which I'm so passionate" (N.Y. DAILY NEWS, 3/21)....PETA "wants Brooklyn prosecutors to ground" MIKE TYSON's new Animal Planet show, "TAKING ON TYSON," which "depicts races between" pigeons (N.Y. DAILY NEWS, 3/22)....Author TED ATLAS is "collecting photos depicting the history of" Candlestick Park. Atlas is "working on a book about the stadium for Arcadia Publishing" (SAN JOSE MERCURY NEWS, 3/21)....NASCAR driver DALE EARNHARDT JR. "voiced the character of CHASE DAVIS" during Saturday's special episode of the Disney Channel's "HANDY MANNY BIG RACE." Earnhardt said that he "decided to participate in 'Handy Manny' because his 4-year-old niece is a fan of the show" (AP, 3/20)....Under Armour Chair & CEO KEVIN PLANK "earned total compensation of $748,061 in 2009." An SEC filing indicated that Plank's compensation "included a $26,000 base salary, a $718,575 annual cash incentive award, tied to company performance, and $3,486 in other compensation." Plank's base salary "did not change from 2008, when he had voluntarily reduced the amount to $26,000 from a base of $500,000 in 2007." Plank's "total compensation in 2008 was $30,002" (Baltimore SUN, 3/20)....Sources said that Redskins Owner DANIEL SNYDER is "entering the field" for a "potential acquisition of Miramax Films" (LATIMES.com, 3/19)....Baseball HOFer HANK AARON, Patriots RB FRED TAYLOR and NBC golf analyst DOTTIE PEPPER were among 10 people inducted into the Palm Beach County (FL) Sports HOF last night (THE DAILY)....AEG President of Global Partnerships TODD GOLDSTEIN completed yesterday's L.A. Marathon in 3:57:32 (THE DAILY).

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