SBD/Issue 131/Sponsorships, Advertising & Marketing

Univ. Of Central Florida Reaches Deal With Nike For Shoes, Apparel


The Univ. of Central Florida (UCF) Friday announced that it has "reached an agreement with Nike to provide shoes and apparel for all sports," according to Iliana Limon of the ORLANDO SENTINEL. The agreement is "believed to be a five-year term with multiple options for extensions." Nike has a "nondisclosure agreement tied to all shoe and apparel contracts, so UCF declined to release details of the deal." UCF previously had an exclusive shoe and apparel contract with adidas, but the brand ended the partnership after UCF basketball player Marcus Jordan "got national attention for wearing Air Jordans" in a game earlier this season. UCF's contract with adidas ends June 30 and the Nike agreement "officially begins July 1." UCF Exec Associate AD David Chambers said that the school "should be able to get all of its products in time for the start of the fall season." Nike also will be working with UCF officials to "design new uniforms in each sport, including football." Limon noted UCF officials reportedly had "many offers and were rumored to be in talks with Nike, Russell and Under Armour" (ORLANDO SENTINEL, 3/20).

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