SBD/Issue 131/Sponsorships, Advertising & Marketing

Marketplace Roundup

In Cleveland, Brian Windhorst reports Cavaliers F LeBron James "hinted on Sunday that he was close to agreeing to a long-term extension with Nike to continue to be one of their top pitchmen." James' original seven-year contract is "set to expire in a couple of months." James said, "I don't plan on going anywhere, maybe I already have a agreement." James, who "will likely have a new personal Nike logo soon because the current one features No. 23 and he's changing to No. 6, implied his new deal will lead to double figure versions of his shoe" (Cleveland PLAIN DEALER, 3/22).

Nike's "Hello" Ad Greets Rugby Fans Traveling
To Paris For Saturday's France-England Match 

BONJOUR! The GUARDIAN's Mark Sweney reported English rugby fans traveling to Paris for the France-England rugby match this past weekend were "greeted by a Nike advertising blitz featuring the word 'Hello' stitched over a fresh wound." The Nike France Rugby ad, via Wieden + Kennedy, Amsterdam, was featured on "billboards and posters plastered throughout Paris's Gare du Nord rail station -- the main arrival point for England supporters." Nike's campaign, which features the line "France welcomes her English friends," also was featured "heavily around the Stade de France and on bus shelters and at stations en route to the stadium." Ads also ran this weekend in L'Equipe newspaper (GUARDIAN.co.uk, 3/19).

WHAT ARE YOU WEARING TONIGHT? In Miami, Michelle Kaufman listed what Rafael Nadal will wear at this week's Sony Ericsson Open as one of "five story lines" to watch for the event. Nadal earlier this month "made headlines in Indian Wells because of his choice of attire -- long, brown diagonal-plaid shorts." The shorts "got mixed reviews," and Nadal "hinted that he will have a new outfit" for the Sony Ericsson Open, which begins Wednesday in Key Biscayne (MIAMI HERALD, 3/21).

DROP IT LIKE IT'S HOT: RELAXNEWS reported adidas has "released its latest filmed ad for the Originals range," which stars David Beckham, tennis player Ana Ivanovic, rapper Snoop Dogg and singer Ciara (RELAXNEWS, 3/20).

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