SBD/Issue 131/Hot Reads

Hot Reads

Monday, March 22, 2010

Do NASCAR drivers influence consumers' car brand loyalties?
L.A. NFL stadium still an issue in Walnut City Council races.

The VANCOUVER SUN's Bruce Constantineau writes following the conclusion of the '10 Olympics and Paralympics, "Canadian tourism marketers are scrambling now to harvest the Olympic 'afterglow' before it disappears. They know that warm fuzzy feeling for Canada … won't last long unless they work hard to make it last" (VANCOUVER SUN).'s Craig Merz writes of the late Lamar Hunt's role in founding MLS, "There likely wouldn't be an MLS without the financial backing of Hunt Sports Group, which owned 30[%] of the league's franchises when it was formed. But this love for the sport and willingness to spend his money in pro soccer is legendary" (


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