SBD/Issue 131/Classified Advertisements

SBJ In-Depth: The Fan Base

SportsBusiness Journal breaks down the demographics of the major leagues to see the characteristics and avidity levels of the fans that follow them. This data will go far toward understanding what the future may hold for the various leagues by identifying who is drawing the most coveted demos and building stronger bonds with consumers. Who is winning the numbers game and setting themselves up for strong growth in the years ahead? Publishing Date: April 19 Ad Close: April 5 Materials Close: April 7.

For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or

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