Quote of the Day
"It isn't only the franchise that has built around Joe Mauer.
It's the state of Minnesota
itself at this point."
-- ESPN's Jayson Stark, on the Twins re-signing their C to an eight-year, $184M deal (ESPN.com, 3/21).
Sides Work Late Into Night To Reach A Deal
One up, one down. The first U.S. sports league facing the threat of a work stoppage, MLS reaches a new CBA on Saturday less than a week before the kickoff of a much-anticipated '10 season. The league and players union hunker down through all hours of the night to reach a five-year agreement that will improve player compensation, give most players guaranteed contracts and improve players' ability to move from team to team. MLS carries the day on the most contentious issue -- free agency -- and Don Garber reaffirms, "There will not be internal bidding for player services." With its single-entity structure very much still in place, MLS now turns its focus over to its 15th season. The Red Bulls introduce the world to the brand new Red Bull Arena Saturday, touted as a "great day for the New York franchise, MLS in general and soccer in this country." And the Philly Union are seeing tremendous interest ahead of their inaugural season, already selling about 10,100 season tickets.
Five Good Minutes
ESPN's Rinaldi, Golf Channel's Tilghman earn strong reviews for last-minute interviews with Tiger Woods, which CBS notably declined.
Keep Your Eye On The Ball
CBS averages a 5.3 overnight during first four days of March Madness; MMOD breaks records.
Can't Buy Me Love
Billy Hunter refutes David Stern's projection that NBA owners will lose $400M this season.
Minnesota baseball fans rejoice as the Twins, helped by the expected financial windfall from Target Field, re-sign Joe Mauer through '18.
McDonald's makes a rare foray into golf to sponsor Michelle Wie, her second new sponsorship since partnering with IMG.
Paging Larry Ellison ...
Chris Cohan retains Galatioto Sports Partners to broker a sale of the Warriors.
Moving On Up
Coca-Cola promotes sports marketer Bea Perez to CMO as part of company-wide restructuring.
LeBron hints that he plans to re-sign with Nike, a deal that could bring about a new personal logo.