I Need A Hero: Longoria Goes For Action In Upcoming New Era Ad

Longoria Has Become One Of The Faces Of MLB

Rays 3B Evan Longoria will appear in a new national commercial on Opening Day promoting New Era Cap Co. that casts him as a "Jason Bourne/Jack Bauer-type trying to recover his lost cap," according to FANHOUSE.com. Longoria "has become one of the faces" of MLB, and "any doubts of that will be put to rest" with the new ad. Longoria is "already the face of MLB 2K10, and has appeared in spots for the video game this spring, but the opportunity to play a 'superhero role' was one that he couldn't pass up." Longoria said, "I was ... more in my element for this one. Being able to run and do athletic things ... that's kind of what made the whole thing fun for me. I got to see myself as a stunt double do some pretty cool things." The commercial was "filmed Monday, an off-day from Grapefruit League action for the Rays" (FANHOUSE.com, 3/18).