SBD/Issue 129/Sports Media

Goren Confirms That Fox Will Be Bidding For '14, '16 Olympics

Goren Says Fox Will Be Talking To IOC
About Bidding For '14, '16 Olympics Rights

Fox Sports President Ed Goren indicated that the net "is going to make a push" to acquire the rights to the ’14 Sochi and ’16 Rio de Janeiro Games, according to Michele Steele of Bloomberg TV. Goren said, "We will be talking to the IOC. If I believe published reports, NBC lost a lot of money on the Vancouver Games -- what will be the price? They did a great job. They did everything they could.” Goren said NBC’s team in Vancouver, headed by NBC Sports & Olympics Chair Dick Ebersol, “did a great job” with the Games. Goren: “They did everything they could. … The broadcasts were great, the ratings were wonderful, but the economics become a problem.” Steele notes Fox is "not going to be paying $2B that NBC laid out for Vancouver and for London.” Goren: “What is the appropriate price? It doesn't seem to be the same price that NBC paid" (Bloomberg TV, 3/18). Goren said Ebersol “didn't hurt the Olympics, he helped the Olympics. He just paid too much.” Meanwhile, NBC was criticized by some in the media for its tape-delayed coverage from Vancouver, but Goren said that was nothing more than something writers decided to write about. Goren: “Writers shouldn't get paid to write the same damn story again” (THE DAILY).

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