SBD/Issue 126/Sports Media

The 700 Club: CSN Philadelphia Buys Popular Philly-Based Blog

Comcast SportsNet Philadelphia bought the popular Philly sports blog The700Level.com for an undisclosed amount. The site will maintain its own URL, but will have much of its content featured on CSNPhilly.com's site. The deal furthers Comcast SportsNet's strategy of building up the news and analysis operations of their RSNs. The Philadelphia-based RSN has hired former NHL VP/Editorial & Production Rich Libero to oversee its digital expansion. He has hired former Philadelphia Inquirer Flyers reporter Tim Panaccio and Phillies reporter Jim Salisbury to write for the Web site. The700Level.com is one of Philly's top sports blogs, with 100,000 uniques and 500,000 page views per month.

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