SBD/Issue 126/Sports Industrialists

Several Sports Figures Appear On "Undercover Boss," "Apprentice"

CDI's Carstanjen Takes Part
In CBS' "Undercover Boss"

Churchill Downs Inc. COO BILL CARSTANJEN took part in Sunday’s episode of CBS' "Undercover Boss," where he went undercover at Churchill Downs as a new hourly employee. Carstanjen: “I think most people in America know our company because of the Kentucky Derby. … This is an industry steeped in tradition and the people who work in it are passionate about it. Unfortunately, I have to make sure it's run as a profitable business, which means sometimes questioning those traditions." He said he had not "been on a horse in about 15 years.” Carstanjen: “I'm embarrassed to admit this but they're a little bit intimidating … and I like to watch them from afar." Carstanjen told his executive management team the reason he was doing this was to "cut through the spreadsheets and powerpoints, and it's going to be a chance to be a fly on the wall." Carstanjen worked assisting a trainer at Calder Race Course and playing the bugle to call the horses to post, cleaning suites, and working with the horses at Arlington Park. Carstanjen said after meeting the people he worked under at the tracks "I'm stunned how personal this experience was" ("Undercover Boss," CBS, 3/14).

FACING THE FIRING SQUAD: NBC’s “Celebrity Apprentice” debuted its latest season last night, and the cast includes former NFLer and pro wrestler BILL GOLDBERG, former U.S. sprinter MICHAEL JOHNSON, former U.S. swimmer and broadcaster SUMMER SANDERS and former MLBer DARRYL STRAWBERRY. The show featured a challenge with the two teams -- split into men and women -- running a diner in a contest to see who could earn the most money. Strawberry said of recruiting people to visit the diner, "I'm Mr. New York. This is a place I know well and people in New York love me, they respect me and they know I'm one of theirs. They know I care. They got my back on this." Comedienne CAROL LEIFER was fired ("Celebrity Apprentice," NBC, 3/14).

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